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Made to Stick: Why Some Ideas Survive an- Chip Heath, 1400064287, hardcover, new
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- Buy It NowMade to Stick: Why Some Ideas Survive an- Chip Heath, 1400064287, hardcover, new
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Item specifics
- Condition
- ISBN
- 9781400064281
About this product
Product Identifiers
Publisher
Random House Publishing Group
ISBN-10
1400064287
ISBN-13
9781400064281
eBay Product ID (ePID)
54359942
Product Key Features
Book Title
Made to Stick : Why Some Ideas Survive and Others Die
Number of Pages
336 Pages
Language
English
Topic
Business Communication / General, Communication Studies, Personal Success, Epistemology, Social Psychology, Motivational & Inspirational
Publication Year
2007
Genre
Philosophy, Language Arts & Disciplines, Self-Help, Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
14.8 Oz
Item Length
8.5 in
Item Width
5.7 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-046467
Dewey Edition
22
Reviews
" Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity." --The Christian Science Monitor "Utterly compelling." --Los Angeles Times "Surprising and provocative." --The New York Sun "Savvy." --People "Fun to read and solidly researched." -- Publishers Weekly (starred review)
Dewey Decimal
302/.13
Synopsis
NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick., NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick., NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
LC Classification Number
HM1033.H43 2007
Item description from the seller
Seller feedback (368,604)
- o***u (1620)- Feedback left by buyer.Past 6 monthsVerified purchaseMUCH BETTER THAN DESCRIBED!! It's like a brand new book but they only listed it as "good" so I'm very impressed and happy about my order! The service was fast and easy, they gave me an incredible offer I couldn't refuse, and I greatly appreciate it! The book looks like it came right from the store so it looks great, so great quality overall! Shipping was fast & they packaged it per the norm for book stores so everything was A++++. I can HIGHLY RECOMMEND them for sure & will buy from them again!
- a***9 (75)- Feedback left by buyer.Past 6 monthsVerified purchaseI would DEFINITELY purchase from this seller again. Seller might want to add more pics and better description because there was a tear on the back dust jacket that wasn’t mentioned. Could’ve happened during shipping so I’m not holding it against the seller. I fixed with tape on the inside of jacket. No harm/no foul. The seller had a more than generous price for this book + free shipping. NO complaints. Hence, I would purchase from this seller again without hesitation.
- a***t (1134)- Feedback left by buyer.Past yearVerified purchasePerfection. A++++ Five Star Seller. Pleasant to deal with. I received an incredible value on my purchase. My order was packaged with care and arrived in like new condition! It was just as described in the listing. The seller wasted no time in updating me with tracking information and shipped out. The order arrived quickly. I am pleased with all the aspects of my purchase and would look forward to doing more business in the future. Highly Recommended! Thank you, well done!Once Upon a Town: The Miracle of the North- 9780060081966, Bob Greene, hardcover (#305441282671)
Product ratings and reviews
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Seller feedback (368,604)
- o***u (1620)- Feedback left by buyer.Past 6 monthsVerified purchaseMUCH BETTER THAN DESCRIBED!! It's like a brand new book but they only listed it as "good" so I'm very impressed and happy about my order! The service was fast and easy, they gave me an incredible offer I couldn't refuse, and I greatly appreciate it! The book looks like it came right from the store so it looks great, so great quality overall! Shipping was fast & they packaged it per the norm for book stores so everything was A++++. I can HIGHLY RECOMMEND them for sure & will buy from them again!
- a***9 (75)- Feedback left by buyer.Past 6 monthsVerified purchaseI would DEFINITELY purchase from this seller again. Seller might want to add more pics and better description because there was a tear on the back dust jacket that wasn’t mentioned. Could’ve happened during shipping so I’m not holding it against the seller. I fixed with tape on the inside of jacket. No harm/no foul. The seller had a more than generous price for this book + free shipping. NO complaints. Hence, I would purchase from this seller again without hesitation.
- a***t (1134)- Feedback left by buyer.Past yearVerified purchasePerfection. A++++ Five Star Seller. Pleasant to deal with. I received an incredible value on my purchase. My order was packaged with care and arrived in like new condition! It was just as described in the listing. The seller wasted no time in updating me with tracking information and shipped out. The order arrived quickly. I am pleased with all the aspects of my purchase and would look forward to doing more business in the future. Highly Recommended! Thank you, well done!Once Upon a Town: The Miracle of the North- 9780060081966, Bob Greene, hardcover (#305441282671)