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Online Consumer Trust and Cultural Influences in America and Japan <|
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eBay item number:126295765809
Item specifics
- Condition
- PublishedOn
- 2009-07-17
- Title
- Online Consumer Trust and Cultural Influences in America and Jap
- ISBN
- 9783639177879
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Online Consumer Trust and Cultural Influences in America and Japan
- Item Height
- 229mm
- Publisher
- Vdm Verlag
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 204g
- Number of Pages
- 132 Pages
About this product
Product Information
As an experimental investigation, this study examines how retailer familiarity and dynamic pricing affect American and Japanese online consumer trust. The results show significantly different trust concepts. Generally, American online consumers have higher trust concepts and lower risk perceptions than Japanese online consumers do in online transactions. When a familiar online retailer offers dynamic pricing, American consumers have higher online shopping trust and increased purchase intention, whereas Japanese consumers negatively respond to dynamic pricing and there is a decrease in online shopping trust. However, when a less familiar online retailer offers dynamic pricing, both American and Japanese online shopping trust scores were decreased. Interestingly, American consumers have a lower online retailer trust in an unfamiliar online retailer's image than Japanese consumers do. As part of the mainstream research in the field of online communication, this study provides substantive theoretical knowledge on building online consumer trust, as well as a practical side concerning online consumer behavior.
Product Identifiers
Publisher
Vdm Verlag
ISBN-13
9783639177879
eBay Product ID (ePID)
15046668190
Product Key Features
Publication Name
Online Consumer Trust and Cultural Influences in America and Japan
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
132 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
204g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:126295765809
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