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The Marketing Plan by Cohen, William A.
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Located in: Belgrave, Australia
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eBay item number:126350395872
Item specifics
- Condition
- Binding
- Paperback
- Product Group
- Book
- Weight
- 1 lbs
- IsTextBook
- Yes
- ISBN
- 9780471230595
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Marketing Plan
- Item Height
- 280mm
- Publisher
- John Wiley and Sons Ltd
- Item Width
- 216mm
- Subject
- Marketing
- Item Weight
- 737g
- Number of Pages
- 368 Pages
About this product
Product Information
Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 4th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. Plus, a new appendix shows how to apply strategy in your marketing plan. When you complete the book, you will not only know what to do, but also how and why. With this practical guide, you get: Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. Time-saving forms: Throughout the book, you'll find forms for a variety of marketing planning tasks, such as defining the target market and making decisions about products using a portfolio approach. Actual marketing plans from readers who have used the book: This new Fourth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans for particular products or services.
Product Identifiers
Publisher
John Wiley and Sons Ltd
ISBN-13
9780471230595
eBay Product ID (ePID)
96644846
Product Key Features
Publication Name
The Marketing Plan
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
280mm
Item Width
216mm
Item Weight
737g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:126350395872
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| AU $20.00 (approx C $18.25) | United States | Australia Post International Standard | Estimated between Mon, Jul 1 and Tue, Jul 9 to 43230 |
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| Will usually ship within 1 business day of receiving cleared payment. |
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