Picture 1 of 1
Marketing Management [RENTAL - Paperback, by Kotler Philip; Keller - Very Good q
Condition:
Shipping:
Located in: Philadelphia, Pennsylvania, United States
Delivery:
Estimated between Tue, May 28 and Thu, May 30 to 43230
Returns:
Payments:
Shop with confidence
Seller information
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:126469268999
Item specifics
- Condition
- Type
- Textbook
- ISBN
- 9780135887158
- Publication Year
- 2021
- Format
- Hardcover
- Language
- English
- Book Title
- Marketing Management
- Publisher
- Pearson Education
- Genre
- Business & Economics
- Topic
- Commerce
- Number of Pages
- 608 Pages
About this product
Product Information
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135887151
ISBN-13
9780135887158
eBay Product ID (ePID)
18050032018
Product Key Features
Book Title
Marketing Management
Format
Hardcover
Language
English
Topic
Commerce
Publication Year
2021
Genre
Business & Economics
Number of Pages
608 Pages
Additional Product Features
Lc Classification Number
Hf5415.13.K64 2022
Edition Number
16
Table of Content
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 1. Defining Marketing for the New Realities 2. Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET 3. Analyzing Consumer Markets 4. Analyzing Business Markets 5. Conducting Marketing Research PART 3: DEVELOPING A WINNING MARKETING STRATEGY 6. Identifying Market Segments and Target Customers 7. Crafting a Customer Value Proposition and Positioning PART 4: DESIGNING VALUE 8. Designing and Managing Products 9. Designing and Managing Services 10. Building Strong Brands 11. Managing Pricing and Sales Promotions PART 5: COMMUNICATING VALUE 12. Managing Marketing Communications 13. Designing an Integrated Marketing Campaign in the Digital Age 14. Personal Selling and Direct Marketing PART 6: DELIVERING VALUE 15. Designing and Managing Distribution Channels 16. Managing Retailing PART 7: MANAGING GROWTH 17. Driving Growth in Competitive Markets 18. Developing New Market Offerings 19. Building Customer Loyalty 20. Tapping into Global Markets 21. Socially Responsible Marketing
Copyright Date
2022
Lccn
2021-016494
Dewey Decimal
658.8
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:126469268999
Shipping and handling
Item location:
Philadelphia, Pennsylvania, United States
Ships to:
Canada, Mexico, United States
Excludes:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, French Guiana, French Polynesia, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Reunion, Romania, Russian Federation, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Venezuela, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Yemen, Zambia, Zimbabwe
Shipping and handling | To | Service | Delivery*See Delivery notes |
---|---|---|---|
Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Tue, May 28 and Thu, May 30 to 43230 |
US $3.99 (approx C $5.46) | United States | Expedited Shipping (USPS Priority Mail®) | Estimated between Tue, May 28 and Thu, May 30 to 43230 |
Handling time |
---|
Will usually ship within 1 business day of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #126469268999
Sales tax for an item #126469268999
Seller collects sales tax for items shipped to the following provinces:
Province | Sales Tax Rate |
---|
Return policy
After receiving the item, contact seller within | Refund will be given as |
---|---|
30 days after the buyer receives it | Money Back |
The seller is responsible for return shipping costs.
Payment details
Payment methods
Popular categories from this store
Seller feedback (89,397)
4***h (950)- Feedback left by buyer.
Past 6 months
Verified purchase
Honest A+++ Seller. Great price, accurate description, super fast ship, well packed and great communication!
e***r (2642)- Feedback left by buyer.
Past 6 months
Verified purchase
I recently bought a book from this seller on eBay and I'm thoroughly satisfied with the experience. The book arrived exactly as described, in excellent condition. Communication from the seller was clear and timely, making the transaction smooth and reassuring. Shipping was fast, and the book was packaged with care to prevent any damage. Overall, a fantastic purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay.
4***e (105)- Feedback left by buyer.
Past 6 months
Verified purchase
I recently bought a book from this seller on eBay and I'm thoroughly satisfied with the experience. The book arrived exactly as described, in excellent condition. Communication from the seller was clear and timely, making the transaction smooth and reassuring. Shipping was fast, and the book was packaged with care to prevent any damage. Overall, a fantastic purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay.
Product ratings and reviews
More to explore:
- Marketing Paperback Textbooks,
- Management Paperback Textbooks,
- Marketing Nonfiction Paperbacks Books in Spanish,
- Art & Culture Nonfiction Marketing Paperbacks Books,
- Marketing Pre - 1700 Nonfiction Paperbacks Books,
- Fiction & Philip K. Dick Paperback Books,
- Philip Pullman Reference Nonfiction Paperbacks Books,
- Paperbacks Books,
- Paperbacks,
- Fiction Paperback Fiction Philip José Farmer & Books