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Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy B

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
Connected CRM: Implementing a Data-Driven, Customer-Centric Busi
ISBN
9781118835807

About this product

Product Information

Praise for Connected CRM ?Many books explore the subject of CRM. In this book the ?m? is for Marketing and David?s seasoned perspective indeed makes it a capital ?M.? Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today?s marketers can leverage advances in technology to create successful customer-centric business strategies.? ?Ted Ward, VP of Marketing, GEICO ?A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ?big data? and dimensionalize the organizational change necessary to become truly customer centric.? ?Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group ?Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today?s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.? ?Manish Bhatt, SVP and Chief Digital Officer, MetLife ?In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences??Don?t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.? For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.? ?Tom Lamb, CMO, Lowe?s ?Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It?s about time. And we should all thank him. A lot!? ?Steve Cone, EVP of Integrated Value and Strategy, AARP ?The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don?t will quickly find themselves on a growing heap of failed marketing plans.? ?Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118835807
eBay Product ID (ePID)
213424897

Product Key Features

Number of Pages
256 Pages
Publication Name
Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Author
David S. Williams
Format
Hardcover

Dimensions

Item Height
234 mm
Item Weight
440 g
Item Width
158 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
David S. Williams

Item description from the seller

Seller business information

VAT number: GB 724498118
About this seller

baham_books

99.5% positive feedback10.7M items sold

Joined Aug 2011
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  • a***i (360)- Feedback left by buyer.
    Past 6 months
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    I had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
  • r***0 (18)- Feedback left by buyer.
    Past month
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    El producto llegó pronto, pero no con la descripción, la tapa dura llegó con un Crack y un agujero, en la portada del libro, contacte al vendedor y fue muy cordial y amable, me devolvió un 30% del producto o me ofrecía la posibilidad de devolver el producto y recibir 100% del costo, no creí que mereciera la pena, ya que me costó muy muy barato. Recomiendo este vendedor por la profesionalidad y dedicación a sus clientes. Gracias por el buen trato.
  • n***s (1853)- Feedback left by buyer.
    Past 6 months
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    The item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.