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Connected CRM: Implementing a Data-Driven, Customer-Centr ic Business Strategy B
GBP 2.89
ApproximatelyC $5.34
Condition:
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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GBP 8.99 (approx C $16.61) Standard Int'l Postage.
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Located in: South East, United Kingdom
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Estimated between Wed, Jul 23 and Fri, Aug 1
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eBay item number:126474996688
Item specifics
- Condition
- Title
- Connected CRM: Implementing a Data-Driven, Customer-Centric Busi
- ISBN
- 9781118835807
About this product
Product Information
Praise for Connected CRM ?Many books explore the subject of CRM. In this book the ?m? is for Marketing and David?s seasoned perspective indeed makes it a capital ?M.? Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today?s marketers can leverage advances in technology to create successful customer-centric business strategies.? ?Ted Ward, VP of Marketing, GEICO ?A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ?big data? and dimensionalize the organizational change necessary to become truly customer centric.? ?Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group ?Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today?s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.? ?Manish Bhatt, SVP and Chief Digital Officer, MetLife ?In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences??Don?t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.? For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.? ?Tom Lamb, CMO, Lowe?s ?Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It?s about time. And we should all thank him. A lot!? ?Steve Cone, EVP of Integrated Value and Strategy, AARP ?The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don?t will quickly find themselves on a growing heap of failed marketing plans.? ?Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118835807
eBay Product ID (ePID)
213424897
Product Key Features
Number of Pages
256 Pages
Publication Name
Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
440 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724498118
Seller feedback (3,550,820)
- a***i (360)- Feedback left by buyer.Past 6 monthsVerified purchaseI had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
- r***0 (18)- Feedback left by buyer.Past monthVerified purchaseEl producto llegó pronto, pero no con la descripción, la tapa dura llegó con un Crack y un agujero, en la portada del libro, contacte al vendedor y fue muy cordial y amable, me devolvió un 30% del producto o me ofrecía la posibilidad de devolver el producto y recibir 100% del costo, no creí que mereciera la pena, ya que me costó muy muy barato. Recomiendo este vendedor por la profesionalidad y dedicación a sus clientes. Gracias por el buen trato.
- n***s (1853)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.Hurricane Manual 1940 By Dilip Sarkar (#303466740600)