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Services Marketing: Integrating Customer Focus Across the Firm By Valarie Zeith

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Last updated on Jun 23, 2024 10:10:37 EDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
Services Marketing: Integrating Customer Focus Across the Firm
ISBN
9780077169312
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Services Marketing: Integrating Customer Focus Across the Firm
Item Height
261mm
Author
Alan Wilson, Mary Jo Bitner, Valarie Zeithaml, Dwayne Gremler
Publisher
Mcgraw-Hill Education
Item Width
194mm
Subject
Marketing
Item Weight
942g

About this product

Product Information

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: * - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field * - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships * - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780077169312
eBay Product ID (ePID)
223183873

Product Key Features

Author
Alan Wilson, Mary Jo Bitner, Valarie Zeithaml, Dwayne Gremler
Publication Name
Services Marketing: Integrating Customer Focus Across the Firm
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook

Dimensions

Item Height
261mm
Item Width
194mm
Item Weight
942g

Additional Product Features

Title_Author
Dwayne Gremler, Mary Jo Bitner, Alan Wilson, Valarie Zeithaml
Country/Region of Manufacture
United States

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Value Added Tax Number:
  • GB 724498118
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