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Predictably Irrational: The Hidden Forces that Shape Our Decis ,.978000725652
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Located in: South East, United Kingdom
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eBay item number:133122506424
Item specifics
- Condition
- Title
- Predictably Irrational: The Hidden Forces that Shape Our Decisio
- ISBN
- 9780007256525
- EAN
- 9780007256525
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Book Title
- Predictably Irrational: the Hidden Forces That Shape Our Decisions
- Item Height
- 240mm
- Publisher
- HarperCollins
- Topic
- Government, Popular Psychology
- Item Width
- 159mm
- Item Weight
- 538g
- Number of Pages
- 304 Pages
About this product
Product Information
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Product Identifiers
Publisher
HarperCollins
ISBN-13
9780007256525
eBay Product ID (ePID)
87539093
Product Key Features
Book Title
Predictably Irrational: the Hidden Forces That Shape Our Decisions
Format
Hardcover
Language
English
Topic
Government, Popular Psychology
Publication Year
2008
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Height
240mm
Item Width
159mm
Item Weight
538g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:133122506424
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