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Converge: Transforming Business at the Intersection of Marketing
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Located in: South East, United Kingdom
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eBay item number:134344802454
Item specifics
- Condition
- Title
- Converge: Transforming Business at the Intersection of Marketing
- ISBN
- 9781118575529
- EAN
- 9781118575529
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Converge: Transforming Business at the Intersection of Marketing and Technology
- Item Height
- 228mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 159mm
- Subject
- Marketing, Business
- Item Weight
- 440g
- Number of Pages
- 256 Pages
About this product
Product Information
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands?including AXE, Intel, Samsung, and Kellogg?to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organization Outlines how to adapt processes to keep up with and take advantage of rapid technological change A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118575529
eBay Product ID (ePID)
5046671712
Product Key Features
Publication Name
Converge: Transforming Business at the Intersection of Marketing and Technology
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
228mm
Item Width
159mm
Item Weight
440g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:134344802454
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Item location:
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