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Global Marketing Management,Mas
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eBay item number:134659656017
Item specifics
- Condition
- Book Title
- Global Marketing Management,Masaaki Kotabe, Kristiaan Helsen
- ISBN
- 9780471451877
- EAN
- 9780471451877
- Publication Year
- 2003
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 279mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 217mm
- Subject
- Management
- Item Weight
- 1502g
- Number of Pages
- 720 Pages
About this product
Product Information
The ultimate objective of this book is to help readers prepare for the 21st century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross-functional approach to the business operation.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471451877
eBay Product ID (ePID)
90092106
Product Key Features
Publication Name
Global Marketing Management
Format
Paperback
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Number of Pages
720 Pages
Dimensions
Item Height
279mm
Item Width
217mm
Item Weight
1502g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:134659656017
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Item location:
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