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Marketing 3e Grewal & Levy
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Located in: Rochester, New York, United States
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eBay item number:134684764304
Item specifics
- Condition
- Subject Area
- Business & Economics
- ISBN
- 9780078028830
- Publication Name
- Marketing
- Item Length
- 11 in
- Publisher
- McGraw-Hill Higher Education
- Subject
- Marketing / General
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Item Width
- 8.8 in
- Item Weight
- 59.7 Oz
- Number of Pages
- 720 Pages
About this product
Product Information
Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0078028833
ISBN-13
9780078028830
eBay Product ID (ePID)
102856935
Product Key Features
Publication Name
Marketing
Format
Hardcover
Language
English
Subject
Marketing / General
Publication Year
2011
Type
Textbook
Subject Area
Business & Economics
Number of Pages
720 Pages
Dimensions
Item Length
11 in
Item Height
1.3 in
Item Width
8.8 in
Item Weight
59.7 Oz
Additional Product Features
Edition Number
3
LCCN
2010-042318
Lc Classification Number
Hf5415.G675 2012
Copyright Date
2012
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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eBay item number:134684764304
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