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Car Guys Vs. Bean Counters: The Battle for the Soul of American Business by Bob

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Last updated on Apr 30, 2024 08:34:02 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781591846222
Book Title
Car Guys Vs. Bean Counters
ISBN
9781591846222
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Car Guys Vs. Bean Counters: the Battle for the Soul of American Business
Item Height
203mm
Author
Bob Lutz
Publisher
Penguin Putnam Inc
Item Width
135mm
Subject
Business
Item Weight
222g
Number of Pages
242 Pages

About this product

Product Information

Lutz's commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top-quality craftsmanship, the money would follow. The 'car guys' held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the 'waste' and 'personality worship' of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM's customers. Lutz's commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. 'One of the most acute books about management and how companies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trouble, here is your guide.'John Gapper, Financial Times 'This is exactly what you'd expect from Bob Lutz- no holds barred, no punches pulled, and no stone left unturned. It's a true insider's perspective and a great read.'Stephen J. Girsky vice chairman of General Motors 'This book should be required reading for every young person who seeks a business degree.'David E. Davis, Jr. former editor and publisher of Car and Driver magazine; founder and former editor of Automobile magazine

Product Identifiers

Publisher
Penguin Putnam Inc
ISBN-13
9781591846222
eBay Product ID (ePID)
152348932

Product Key Features

Author
Bob Lutz
Publication Name
Car Guys Vs. Bean Counters: the Battle for the Soul of American Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
242 Pages

Dimensions

Item Height
203mm
Item Width
135mm
Item Weight
222g

Additional Product Features

Title_Author
Bob Lutz
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • AU 82107909133
  • GB 293967539
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