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Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars by Mic

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Last updated on Jun 06, 2024 20:57:02 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9780826513908
Book Title
Smoke in Their Eyes
ISBN
9780826513908
Publication Year
2001
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Smoke in Their Eyes
Author
Michael Pertschuk
Publisher
Vanderbilt University Press
Subject
Government, Healthcare System, Business
Item Weight
333g
Number of Pages
356 Pages

About this product

Product Information

The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the global settlement legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?

Product Identifiers

Publisher
Vanderbilt University Press
ISBN-13
9780826513908
eBay Product ID (ePID)
94462002

Product Key Features

Author
Michael Pertschuk
Publication Name
Smoke in Their Eyes
Format
Hardcover
Language
English
Subject
Government, Healthcare System, Business
Publication Year
2001
Type
Textbook
Number of Pages
356 Pages

Dimensions

Item Weight
333g

Additional Product Features

Title_Author
Michael Pertschuk
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • AU 82107909133
  • GB 293967539
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