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Shoemaker: The Untold Story of the British Family Firm That Became a Global Bran

AU $26.64
ApproximatelyC $24.63
Condition:
Brand New
3 available1 sold
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Located in: Melbourne, Australia
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eBay item number:134937509181
Last updated on Sep 16, 2024 18:33:20 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781471194047
Type
Does not apply
UPC
Does not apply
Publication Year
2021
Format
Paperback
Language
English
Book Title
Shoemaker: the Untold Story of the British Family Firm That Became a Global Brand
Item Height
198mm
Author
Joe Foster
Publisher
Simon & Schuster Ltd
Genre
Biographies & True Stories
Item Width
130mm
Number of Pages
320 Pages

About this product

Product Information

The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton. Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sigourney Weaver wore a pair of Reebok Alien Stompers. Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

Product Identifiers

Publisher
Simon & Schuster Ltd
ISBN-13
9781471194047
eBay Product ID (ePID)
28049034524

Product Key Features

Book Title
Shoemaker: the Untold Story of the British Family Firm That Became a Global Brand
Author
Joe Foster
Format
Paperback
Language
English
Publication Year
2021
Genre
Biographies & True Stories
Number of Pages
320 Pages

Dimensions

Item Height
198mm
Item Width
130mm

Additional Product Features

Title_Author
Joe Foster
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • AU 82107909133
  • GB 293967539
thenilestore

thenilestore

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