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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge by Oded She
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- Buy It NowCopycats: How Smart Companies Use Imitation to Gain a Strategic Edge by Oded She
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Located in: Melbourne, Australia
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eBay item number:135055526259
Item specifics
- Condition
- ISBN-13
- 9781422126738
- Book Title
- Copycats
- ISBN
- 9781422126738
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
- Item Height
- 209mm
- Publisher
- Harvard Business Review Press
- Item Width
- 139mm
- Subject
- Management
- Item Weight
- 368g
- Number of Pages
- 256 Pages
About this product
Product Information
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: * How to select the right model to imitate * How to avoid oversimplification of a model * Which imitation strategy to use * How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781422126738
eBay Product ID (ePID)
96882350
Product Key Features
Publication Name
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Format
Hardcover
Language
English
Subject
Management
Publication Year
2010
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
209mm
Item Width
139mm
Item Weight
368g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:135055526259
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Great product arrived in perfect condition as in the photos includes a good range of colours in the set for a full realisation of lots of skintone combinations. Was a great price very well packed very quick delivery good communication very happy with my purchase A + highly recommend this seller. 😀
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Always happy with the Nile's service. Whilst dispatch can take longer than others, books are sourced at a great price from locations worldwide and from prior experience I know to order in advance. I ordered three expensive textbooks for uni, two weeks later they were dispatched and the next day received - all earlier than expected timeframe. Packaged very well, books intact. Great seller, updated tracking and items as described. A+++
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Past 6 months
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