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Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the
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- Buy It NowGlobalization, Sport and Corporate Nationalism: The New Cultural Economy of the
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eBay item number:135056679195
Item specifics
- Condition
- ISBN-13
- 9783039111145
- UPC
- Does not apply
- Book Title
- Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks
- Publisher
- Verlag Peter Lang
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 225mm
- Genre
- Sports
- Topic
- Communication & Media, Marketing
- Item Width
- 150mm
- Item Weight
- 430g
- Number of Pages
- 272 Pages
About this product
Product Information
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
Product Identifiers
Publisher
Verlag Peter Lang
ISBN-10
3039111140
ISBN-13
9783039111145
eBay Product ID (ePID)
115999397
Product Key Features
Book Title
Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks
Format
Paperback
Language
English
Topic
Communication & Media, Marketing
Publication Year
2010
Type
Textbook
Genre
Sports
Number of Pages
272 Pages
Dimensions
Item Height
225mm
Item Width
150mm
Item Weight
430g
Additional Product Features
Topic Area
Consumerism, Sociology of Sport
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
Value Added Tax Number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:135056679195
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