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Ten Deadly Marketing Sins: Signs and Solutions by Kotler, Philip Hardback Book
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Condition:
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:142657816562
Item specifics
- Condition
- Title
- Ten Deadly Marketing Sins: Signs and Solutions
- Book Title
- Ten Deadly Marketing Sins: Signs and Solutions
- ISBN
- 0471650226
- EAN
- 9780471650225
- Binding
- Hardback
- Date of Publication
- 20040420
- Release Title
- Ten Deadly Marketing Sins: Signs and Solutions
- Artist
- Kotler, Philip
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Ten Deadly Marketing Sins: Signs and Solutions
- Item Height
- 224 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Business
- Item Weight
- 390 g
- Item Width
- 143 mm
- Number of Pages
- 160 Pages
About this product
Product Information
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471650225
eBay Product ID (ePID)
90821564
Product Key Features
Number of Pages
160 Pages
Language
English
Publication Name
Ten Deadly Marketing Sins: Signs and Solutions
Publication Year
2004
Subject
Business
Type
Textbook
Format
Hardcover
Dimensions
Item Height
224 mm
Item Weight
390 g
Item Width
143 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Seller feedback (13,071,608)
- d***d (973)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent ebayer accurate description and delivery was a couple of days early which was an added bonus. Packaged securely and great value for money also 1st class communication from the seller and its been a pleasure doing business thank you.
- n***i (79)- Feedback left by buyer.Past monthVerified purchaseAnother great service from World of Books. I use them as often as I can. Book was in great condition, as described and was good value for money. Fast dispatch and excellent communication each step of the way. Well packaged for posting. All good. Based on my experience(s) I highly recommend this seller.
- s***l (81)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller!very fast shipping with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, THANK YOU VERY MUCH!
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