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Marketing Research by Chisnall, Peter Paperback Book The Cheap Fast Free Post - Picture 1 of 2
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Marketing Research by Chisnall, Peter Paperback Book The Cheap Fast Free Post

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
Marketing Research
Book Title
Marketing Research
ISBN
0077108124
EAN
9780077108120
Binding
Paperback / softback
Date of Publication
20041116
Release Title
Marketing Research
Artist
Chisnall, Peter
Brand
N/A
Colour
N/A
Publication Year
2004
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Research
Item Height
248mm
Author
Peter Chisnall
Publisher
Mcgraw-Hill Education
Item Width
191mm
Subject
Marketing
Item Weight
1g
Number of Pages
496 Pages

About this product

Product Information

The seventh edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780077108120
eBay Product ID (ePID)
88520813

Product Key Features

Author
Peter Chisnall
Publication Name
Marketing Research
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
248mm
Item Width
191mm
Item Weight
1g

Additional Product Features

Title_Author
Peter Chisnall
Country/Region of Manufacture
United States

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  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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