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Mobile Marketing Management: Case Studies from Successful Practices

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GBP 60.00

ApproximatelyC $104.56

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Located in: Ealing , United Kingdom

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eBay item number:144186686291

Last updated on Jan 06, 2022 16:02:03 ESTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Subject Area: marketing

ISBN: 9780367142469

Publication Year: 2019

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Mobile Marketing Management: Case Studies from Successful Practices

Item Height: 280mm

Author: Hongbing Hua

Publisher: Taylor & Francis LTD

Item Width: 210mm

Subject: Management, Marketing, Business

Item Weight: 1497g

Number of Pages: 444 Pages

About this product

Product Information

With the development of mobile internet technology, people's lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

Product Identifiers

Publisher

Taylor & Francis LTD

ISBN-13

9780367142469

eBay Product ID (ePID)

19046526518

Product Key Features

Author

Hongbing Hua

Publication Name

Mobile Marketing Management: Case Studies from Successful Practices

Format

Hardcover

Language

English

Subject

Management, Marketing, Business

Publication Year

2019

Type

Textbook

Number of Pages

444 Pages

Dimensions

Item Height

280mm

Item Width

210mm

Item Weight

1497g

Additional Product Features

Title_Author

Hongbing Hua

Country/Region of Manufacture

United Kingdom

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:144186686291

Last updated on Jan 06, 2022 16:02:03 ESTView all revisionsView all revisions

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Item location:

Ealing , United Kingdom

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Shipping and handling	Import charges	To	Service	Delivery*See Delivery notes
GBP 33.67 (approx C $58.67)	See import charges at checkout	United States	Expedited Shipping (International Priority Shipping)	Estimated between Thu, Jun 27 and Thu, Jul 4 to 43230

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