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Principles of Marketing by Kotler, Philip

by Kotler, Philip | HC | Good
Condition:
Good
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
Price:
US $6.87
ApproximatelyC $9.42
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Last updated on May 29, 2024 05:26:10 EDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Weight
4 lbs
Product Group
Book
IsTextBook
No
ISBN
9780130263124
Publication Year
2000
Format
Hardcover
Language
English
Book Title
Principles of Marketing
Author
Philip Kotler, Gary Armstrong
Publisher
Prentice Hall PTR
Genre
Business & Economics
Topic
Marketing / General
Number of Pages
716 Pages

About this product

Product Information

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130263125
ISBN-13
9780130263124
eBay Product ID (ePID)
127412153

Product Key Features

Book Title
Principles of Marketing
Author
Philip Kotler, Gary Armstrong
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2000
Genre
Business & Economics
Number of Pages
716 Pages

Additional Product Features

Lc Classification Number
Hf5415.K636 2001
Edition Number
9
Copyright Date
2001
Lccn
00-027875
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes

Item description from the seller

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