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Netflixed: The Epic Battle for America's Eyeballs by Keating, Gina
by Keating, Gina | HC | Good
US $7.37
ApproximatelyC $10.23
Condition:
βPages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, β... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the sellerβs listing for full details and description of any imperfections.
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- Buy It NowNetflixed: The Epic Battle for America's Eyeballs by Keating, Gina
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eBay item number:144656554029
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781591844785
About this product
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591844789
ISBN-13
9781591844785
eBay Product ID (ePID)
117279614
Product Key Features
Book Title
Netflixed : the Epic Battle for America's Eyeballs
Number of Pages
304 Pages
Language
English
Topic
Business Communication / General, Industries / Media & Communications
Publication Year
2012
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
17.5 Oz
Item Length
9.1 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2012-027444
Dewey Edition
23
Reviews
"The little red envelope that could . . . and did! This is a classic Silicon Valley start-up tale and Keating gives readers behind-the-scenes access to a story that continues to play out in America's mailboxes, living rooms, and mobile devices every day." -JIM COOK, CFO of Mozilla; Netflix founding team member "A well-crafted, well-researched, and well-sourced page-turner. Keating is no stranger to this subject, having covered Netflix for years as a reporter, and gives readers a fascinating and insightful look into the inner workings of a company that forever changed how America watches movies." -LORI STREIFLER, executive editor, City News Service Inc. "Even if all you know about Netflix is that it has bright red mailers and comes out of your Roku box, Keating's reporting will make you want to sit down and learn more. It's a tale of corporate intrigue, gigantic success, and enormous failure." -ALLAN PARACHINI, adjunct professor, California State University; former Los Angeles Times reporter " Netflixed has all the drama and intrigue of a Hollywood blockbuster, but for me, it was also nostalgic. Gina Keating perfectly captured the pressure, energy, and emoΓΒtion we all felt as we fought Netflix for control of America's living rooms. I'm often asked by people, 'What happened at Blockbuster?' Now I can tell them . . . just read Netflixed ." -BEN COOPER, EVP, Camelot Strategic Marketing & Media; former head of marketing, Blockbuster Online "Γ’β¬Β¦Veteran media journalist Keating's nonfiction debut is a surprisingly swift-paced mix of investigative journalism and thrillerlike suspense. The major players in the game-Netflix CEO Reed Hastings and Blockbuster's John Antioco-are both complicated characters, and Keating does a commendable job painting a portrait of these very different business leaders, each with his own unique approach to vying for the same brass ring: domination of the American home-entertainment market Γ’β¬Β¦An impressive look at the infinite complexities and cutthroat competition driving the deceptively simple business of 21st-century movie delivery. - Kirkus Reviews "There's a grim reality behind the magical wafting of DVDs to our mailboxes, according to this lively, canny business potboilerΓ’β¬Β¦[This] colorful narrative climaxes with Netflix and archrival Blockbuster throttling each other in an old-fashioned price war that Netflix wins by a hair. Keating hypes the allegedly world-shaking technological transformations in how we access digital content, but what's far more interesting and dramatic is her smart portrait of how an ever-changing capitalism stays very much the same." - Publishers Weekly "Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood VideoΓ’β¬Β¦ It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand "experience," and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being." -DAVID SIEGFRIED, Booklist, "The little red envelope that could . . . and did! This is a classic Silicon Valley start-up tale and Keating gives readers behind-the-scenes access to a story that continues to play out in America's mailboxes, living rooms, and mobile devices every day." -JIM COOK, CFO of Mozilla; Netflix founding team member Β "A well-crafted, well-researched, and well-sourced page-turner. Keating is no stranger to this subject, having covered Netflix for years as a reporter, and gives readers a fascinating and insightful look into the inner workings of a company that forever changed how America watches movies." -LORI STREIFLER, executive editor, City News Service Inc. Β "Even if all you know about Netflix is that it has bright red mailers and comes out of your Roku box, Keating's reporting will make you want to sit down and learn more. It's a tale of corporate intrigue, gigantic success, and enormous failure." -ALLAN PARACHINI, adjunct professor, California State University; former Los Angeles Times reporter Β " Netflixed has all the drama and intrigue of a Hollywood blockbuster, but for me, it was also nostalgic. Gina Keating perfectly captured the pressure, energy, and emoΒtion we all felt as we fought Netflix for control of America's living rooms. I'm often asked by people, 'What happened at Blockbuster?' Now I can tell them . . . just read Netflixed ." -BEN COOPER, EVP, Camelot Strategic Marketing & Media; former head of marketing, Blockbuster Online
Dewey Decimal
384/.84
Synopsis
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc RanΒdolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcomΒing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polarizΒing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for preΒmium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.
LC Classification Number
HD9697.V544N484 2012
Item description from the seller
Seller feedback (5,603,910)
- y***e (1037)- Feedback left by buyer.Past monthVerified purchaseπ SUPER STARπ€© AMAZING PHOTOS π― ACCURATE DESCRIPTION βοΈ GENUINE PRODUCTS π HIGH QUALITY π― SUPER PRICES π° EASY TO WORK WITH π° ECONOMY HANDLING β±οΈ FAST SHIPPING π BUBBLE PACKAGE π¦ ARRIVED WITHIN DAYS π EXCEPTIONAL COMMUNICATION ποΈ OUTSTANDING CUSTOMER SERVICE ποΈ GREAT SENSE OF HUMOR πΏ TOTAL ASSET TO THE EBAY-ECO SYSTEM π₯ SAVED SELLER π± PROMT REPLY FOR RETURNS π― WOULD BUY FROM AGAIN 𧲠UNDER PROMISES OVER DELIVERS β³οΈ MADE ME VERY HAPPY π LEFT POSITIVE FEEDBACK πΌ THANK YOU! π AAAA
- f***f (1508)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+
- e***r (2699)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.
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Most relevant reviews
- Aug 19, 2017
Great purchase.
Verified purchase: YesCondition: Pre-OwnedSold by: zuber
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Seller feedback (5,603,910)
- y***e (1037)- Feedback left by buyer.Past monthVerified purchaseπ SUPER STARπ€© AMAZING PHOTOS π― ACCURATE DESCRIPTION βοΈ GENUINE PRODUCTS π HIGH QUALITY π― SUPER PRICES π° EASY TO WORK WITH π° ECONOMY HANDLING β±οΈ FAST SHIPPING π BUBBLE PACKAGE π¦ ARRIVED WITHIN DAYS π EXCEPTIONAL COMMUNICATION ποΈ OUTSTANDING CUSTOMER SERVICE ποΈ GREAT SENSE OF HUMOR πΏ TOTAL ASSET TO THE EBAY-ECO SYSTEM π₯ SAVED SELLER π± PROMT REPLY FOR RETURNS π― WOULD BUY FROM AGAIN 𧲠UNDER PROMISES OVER DELIVERS β³οΈ MADE ME VERY HAPPY π LEFT POSITIVE FEEDBACK πΌ THANK YOU! π AAAA
- f***f (1508)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+
- e***r (2699)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.