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How to Catch the Big Idea : The Strategies of the Top-Creatives by Ralf Langwost
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- Buy It NowHow to Catch the Big Idea : The Strategies of the Top-Creatives by Ralf Langwost
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eBay item number:145365522918
Item specifics
- Condition
- Subject
- Personal Success, Sales & Selling / General
- ISBN
- 9783895782381
- Subject Area
- Business & Economics
- Publication Name
- How to Catch the Big Idea : the Strategies of the Top-Creatives
- Publisher
- Publicis MCD Werbeagentur Gmbh
- Item Length
- 8.9 in
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 40.8 Oz
- Item Width
- 9 in
- Number of Pages
- 294 Pages
About this product
Product Information
Gro artige Werbeideen sind kein Zufall, sondern das Ergebnis eines konsequent gemanagten Wertschöpfungsprozesses. Was Top-Kreative bei ihrer Arbeit gemeinsam haben, zeigt dieses Buch, belegt durch zahlreiche Zitate aus Interviews, die der Autor mit über 70 Top-Kreativen aus 15 Ländern geführt hat. Dabei geht es nicht mehr um die Frage "Wer ist kreativ?", sondern "Wer ist schneller, öfter und präziser kreativ?" Das Buch bietet allen am kreativen Prozess Beteiligten eine praxisnahe Struktur zur Erarbeitung der Kommunikationsidee mit insgesamt 12 Arbeitsphasen, vom ersten Gespräch mit dem Auftraggeber über das Briefing, die Informationssammlung, die strategische Formulierung des Benefits, die Ideenfindung, -beschreibung und -bewertung bis hin zur Produktion und zum Schutz der Idee. Es zeigt ihnen, wie sie ihren eigenen Denk- und Arbeitsprozess optimieren können - wirksam, nachvollziehbar und selbstbestimmt. "How to Catch the Big Idea" liefert kraftvoll-inspirierende Fragen für die Tagesarbeit, konkrete und nachvollziehbare Tipps für den Umgang mit Ideen. Von der kreativen Strategie-Entwicklung bis zu deren Umsetzung vermittelt dieses Buch praxisnah die Grundlagen für eine effektivere und kreativere Arbeitsstruktur. Wer von den weltweit besten der Branche lernen möchte, wird dieses Buch lieben.
Product Identifiers
Publisher
Publicis MCD Werbeagentur Gmbh
ISBN-10
3895782386
ISBN-13
9783895782381
eBay Product ID (ePID)
30758094
Product Key Features
Number of Pages
294 Pages
Language
English
Publication Name
How to Catch the Big Idea : the Strategies of the Top-Creatives
Publication Year
2005
Subject
Personal Success, Sales & Selling / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
40.8 Oz
Item Length
8.9 in
Item Width
9 in
Additional Product Features
LCCN
2005-544074
Dewey Edition
22
Target Audience
Scholarly & Professional
Dewey Decimal
658.3/14
Lc Classification Number
Hd53
Table of Content
Management Principles for Big Ideas. The idea as the most intensive manifestation of energy. The value of Big Ideas. The vision: How to create a company that works for big ideas. The client: How to make your client a great creative director. The mission: How to transform a great problem into a great idea. The information: How to win an insight, that makes a difference. The strategy: How to give an idea a clear and relevant direction. The creative brief: How to focus an energy to start an idea. The finding of ideas: How to receive an answer that you did not expect. The description of ideas: How to work with an idea without losing it. The assessment of ideas: How to judge an idea professionally. The presentation of ideas: How to let the energy of an idea jump over. The protection of ideas: How to protect a Great Idea before it appears. The production of an idea: How to manifest a magic kiss. Successful ideas change the world. Will you change the world?
Copyright Date
2005
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145365522918
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| US $4.13 (approx C $5.66) | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 28 and Sat, Jul 6 to 43230 |
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Seller never shipped item. Never responded to my e-mails.
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Item in excellent like-new condition. Arrived quickly & safely. Very satisfied with purchase.
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Fast shipping and beautiful packaging. Thank you. ♥
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