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Ideology and Modern Culture: Critical Social Theory in the Era of Mass Communica
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eBay item number:145411717954
Item specifics
- Condition
- ISBN-13
- 9780804718462
- Book Title
- Ideology and Modern Culture: Critical Social Theory in the Era of
- ISBN
- 9780804718462
- Publication Year
- 1991
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Ideology and Modern Culture: Critical Social Theory in the Era of Mass Communication
- Item Height
- 229mm
- Publisher
- Stanford University Press
- Item Width
- 152mm
- Subject
- Anthropology
- Item Weight
- 549g
- Number of Pages
- 372 Pages
About this product
Product Information
In this major work, informed by materials from several disciplines and theoretical orientations, the author develops a distinctive and new account of the theory of ideology and relates it to the analysis of culture and mass communication in modern societies. In the two centuries since it first appeared in France, the concept of ideology has undergone many transformations. It has been twisted, reformulated, recast, and finally filtered back into the everyday language of social and political life. Although there is much that is misleading and erroneous in the tradition of ideology, the author shows that it still defines a terrain of analysis that remains central to contemporary social sciences and continues to be the site of lively theoretical debate. The author first offers a concise and critical analysis of major contributions to the theory of ideology, from Marx and Mannheim to Althusser and Habermas. He argues that many of these views have failed to take adequate account of the nature and impact of mass communication in the modern world. In an effort to overcome this deficiency - to rethink the theory of ideology in light of the development of mass communication - the author analyzes mass communication by focusing on the emergence of broadcasting and the deployment of new communication technologies. The key to his analysis is what he terms the 'mediazation' of the culture - the general process by which the transmission of symbolic forms becomes increasingly reliant on the technical and institutional apparatuses of the media industries. Building on the work of Geertz and others, the author asserts that symbolic forms are embedded in such structured social contexts as power relations, forms of conflict, and inequalities in the distribution of resources, and that any discussion of mass communication must embrace its political as well as its epistemological content. The book concludes with an elaboration of a systematic interpretative methodology that can be used to analyze different aspects of mass communication, highlighting the ways in which media products are appropriated by individuals in the varied contexts of everyday life.<
Product Identifiers
Publisher
Stanford University Press
ISBN-13
9780804718462
eBay Product ID (ePID)
96584656
Product Key Features
Publication Name
Ideology and Modern Culture: Critical Social Theory in the Era of Mass Communication
Format
Paperback
Language
English
Subject
Anthropology
Publication Year
1991
Type
Textbook
Number of Pages
372 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
549g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:145411717954
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