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eBay item number:145470769190
Last updated on May 15, 2024 11:51:42 EDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Subject
Desktop Applications / Spreadsheets, Databases / Data Mining, Enterprise Applications / General
ISBN
9781118373439
Subject Area
Computers
Publication Name
Marketing Analytics : Data-Driven Techniques with Microsoft Excel
Item Length
9.2 in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2014
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1.7 in
Author
Wayne L. Winston
Item Width
7.3 in
Item Weight
34.5 Oz
Number of Pages
720 Pages

About this product

Product Information

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111837343x
ISBN-13
9781118373439
eBay Product ID (ePID)
15038806407

Product Key Features

Author
Wayne L. Winston
Publication Name
Marketing Analytics : Data-Driven Techniques with Microsoft Excel
Format
Trade Paperback
Language
English
Subject
Desktop Applications / Spreadsheets, Databases / Data Mining, Enterprise Applications / General
Publication Year
2014
Type
Textbook
Subject Area
Computers
Number of Pages
720 Pages

Dimensions

Item Length
9.2 in
Item Height
1.7 in
Item Width
7.3 in
Item Weight
34.5 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5415.2
Copyright Date
2014
Dewey Decimal
658.80072
Dewey Edition
23
Illustrated
Yes

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  • by gnilrad66
    Nov 19, 2022

    gets to the point

    concise and easy to comprehend.

    Verified purchase: YesCondition: Pre-OwnedSold by: prasan-46

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