Picture 1 of 1
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Condition:
Shipping:
May not ship to United States. Read item description or contact seller for shipping options. See detailsfor shipping
Located in: Los Angeles, CA, United States
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller information
- 97.2% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:145722173220
Item specifics
- Condition
- EAN
- 9780199587407
- UPC
- 9780199587407
- ISBN
- 9780199587407
- MPN
- N/A
- Book Title
- Cultural Strategy: Using Innovative Ideologies to
- Item Length
- 24.1 cm
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
- Item Height
- 244mm
- Publisher
- Oxford University Press
- Item Width
- 164mm
- Subject
- Management, Business
- Item Weight
- 732g
- Number of Pages
- 408 Pages
About this product
Product Information
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many better mousetraps are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes better mousetraps wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term the cultural studio . The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term the brand bureaucracy . To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199587407
eBay Product ID (ePID)
107574185
Product Key Features
Publication Name
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2010
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Height
244mm
Item Width
164mm
Item Weight
732g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145722173220
Shipping and handling
The seller has not specified a shipping method to United States. Contact the seller and request shipping to your location.
Item location:
Los Angeles, CA, United States
Ships to:
Australia, New Zealand
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Puerto Rico, Reunion, Russian Federation, Spain, Ukraine, United Kingdom, Venezuela
| Handling time |
|---|
| Will usually ship within 15 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #145722173220
Sales tax for an item #145722173220
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within |
|---|
| 30 days after the buyer receives it |
The buyer is responsible for return shipping costs.
Payment details
Payment methods
Seller feedback (43,536)
3***l (229)- Feedback left by buyer.
Past month
Verified purchase
Ultimate find, I was looking for one of these for a long time, and when I found this one I had no hesitation in purchasing it, the seller was extremely helpful and communicated very well. The price with the postage was very reasonable and when I got it home the item looked better in person than it did in the picture
f***f (401)- Feedback left by buyer.
Past month
Verified purchase
Rare book - particularly in new condition - listed at a reasonable price, which included postage. Packaged fairly securely - and arrived in perfect condition. Happy to have found a copy - and with the order overall.
a***s (126)- Feedback left by buyer.
Past 6 months
Verified purchase
I wasn't too impressed with no reply to my messages after a delay in posting item but am happy it arrived in time for Christmas. Item is great as described although a bit pricey at 3x what it cost in store. Thankyou
Product ratings and reviews
More to explore:
- Art & Culture Nonfiction Books Illustrated Fiction & Building,
- Art & Culture Building Hardcover Illustrated Nonfiction Books,
- Art & Culture Nonfiction Building Fiction & Nonfiction Books,
- Strategy Textbooks,
- Art & Culture Nonfiction Culture Fiction & Nonfiction Books,
- Art & Culture Nonfiction Books & Fiction Books,
- Art & Culture Nonfiction Fiction & Nonfiction Books,
- Art & Culture Nonfiction Books Fiction & Paintings,
- Art & Culture Nonfiction Books Hardcover Books,
- Art & Culture Nonfiction Books Fiction & French Cuisine