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Marketing and Customer Loyalty: The Extra Step Approach by Mauro Cavallone (Engl

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Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Type
NA
Publication Name
NA
ISBN-13
9783319519906
ISBN
9783319519906
Book Title
Marketing and Customer Loyalty : the Extra Step Approach
Item Length
9.3in
Original Language
Italian
Publisher
Springer International Publishing A&G
Publication Year
2017
Format
Hardcover
Language
English
Author
Mauro Cavallone
Genre
Business & Economics
Topic
Marketing / General, Consumer Behavior, Customer Relations
Item Width
6.1in
Item Weight
119.1 Oz
Number of Pages
Xi, 126 Pages

About this product

Product Information

1 A brief history of Marketing - 65-years of journey from 1948 to 2013.- 2 Strategic action: four elements for increasing the effectiveness of marketing actions.- 3 TES marketing.- 4 The TES marketing mix.

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3319519905
ISBN-13
9783319519906
eBay Product ID (ePID)
234411453

Product Key Features

Book Title
Marketing and Customer Loyalty : the Extra Step Approach
Author
Mauro Cavallone
Original Language
Italian
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, Customer Relations
Publication Year
2017
Genre
Business & Economics
Number of Pages
Xi, 126 Pages

Dimensions

Item Length
9.3in
Item Width
6.1in
Item Weight
119.1 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5415.5-5415.53
Table of Content
1 A brief history of Marketing - 65-years of journey from 1948 to 2013.- 2 Strategic action: four elements for increasing the effectiveness of marketing actions.- 3 TES marketing.- 4 The TES marketing mix.
Copyright Date
2017
Dewey Decimal
658.8
Series
International Series in Advanced Management Studies
Dewey Edition
23
Illustrated
Yes

Item description from the seller

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