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Essentials of Business Communication 11th Edition Cengage Textbook Guffey Loewy
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- Buy It NowEssentials of Business Communication 11th Edition Cengage Textbook Guffey Loewy
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Located in: Russellville, Arkansas, United States
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eBay item number:156219803569
Item specifics
- Condition
- Subject Area
- Business & Economics
- Personalized
- No
- Level
- Business
- Subject
- Business Communication / General, Business Writing
- ISBN
- 9781337386494
- Publication Name
- Essentials of Business Communication
- Item Length
- 10.9 in
- Publisher
- Cengage South-Western
- Series
- Mindtap Course List Ser.
- Publication Year
- 2018
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Features
- Revised
- Item Width
- 8.5 in
- Item Weight
- 43.3 Oz
- Number of Pages
- 608 Pages
About this product
Product Information
Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1337386499
ISBN-13
9781337386494
eBay Product ID (ePID)
239762297
Product Key Features
Publication Name
Essentials of Business Communication
Format
Trade Paperback
Language
English
Features
Revised
Subject
Business Communication / General, Business Writing
Series
Mindtap Course List Ser.
Publication Year
2018
Type
Textbook
Subject Area
Business & Economics
Number of Pages
608 Pages
Dimensions
Item Length
10.9 in
Item Height
0.9 in
Item Width
8.5 in
Item Weight
43.3 Oz
Additional Product Features
Edition Number
11
LCCN
2017-952176
Lc Classification Number
Hf5718.3.G84 2018
Edition Description
Revised Edition
Reviews
One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just can't be matched., I really love Essentials of Business Communication for my students. I'm always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively., As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructors Manual, and it helped me prepare quickly for my class and get me up to speedwithout having to spend valuable time learning how to present the material. The how-toinstructions for EBC gave me a comfort level that would otherwise have taken several semesters., "As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor's Manual, and it helped me prepare quickly for my class and get me up to speed--without having to spend valuable time learning how to present the material. The "how-to" instructions for EBC gave me a comfort level that would otherwise have taken several semesters.", One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just cant be matched., I really love Essentials of Business Communication for my students. Im always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively.
Table of Content
Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE.1. Succeeding in the Social and Mobile Workplace.Part 2: THE WRITING PROCESS IN THE INFORMATION AGE.2. Planning Business Messages.3. Organizing and Drafting Business Messages.4. Revising Business Messages.Part 3: CONTEMPORARY WORKPLACE COMMUNICATION.5. Short Workplace Messages and Digital Media.6. Positive and Neutral Messages.7. Negative Messages.8. Persuasive Messages.Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES.9. Informal Reports.10. Proposals and Formal Reports.Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Part 6: EMPLOYMENT COMMUNICATION TODAY.13. The Job Search, Résumés, and Cover Messages.14. Interviewing and Following Up.Appendix A: Message Formats.Appendix B: Documentation Formats.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words].Glossary (Available only within MindTap).Index.
Copyright Date
2019
Target Audience
College Audience
Dewey Decimal
808/.06665
Dewey Edition
23
Illustrated
Yes
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eBay item number:156219803569
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- Mar 23, 2022
The title says it all, all you will need to get you started in the business world.
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