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International Marketing Strategy: Analysis, Development and... - Doole, Isobel
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International Marketing Strategy: Analysis, Development and... - Doole, Isobel
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International Marketing Strategy: Analysis, Development and... - Doole, Isobel

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    Located in: Rossendale, United Kingdom
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    eBay item number:156701489955
    Last updated on Mar 10, 2025 09:38:09 EDTView all revisionsView all revisions

    Item specifics

    Condition
    Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
    Book Title
    International Marketing Strategy: Analysis, Development and Imple
    Genre
    Sales & marketing
    ISBN
    9781473723702

    About this product

    Product Information

    Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

    Product Identifiers

    Publisher
    Cengage Learning Emea
    ISBN-13
    9781473723702
    eBay Product ID (ePID)
    225774227

    Product Key Features

    Number of Pages
    491 Pages
    Publication Name
    International Marketing Strategy: Analysis, Development and Implementation
    Language
    English
    Subject
    Marketing
    Publication Year
    2016
    Type
    Textbook
    Author
    Isobel Doole, Robin Lowe, Alexandra Kenyon
    Format
    Paperback

    Dimensions

    Item Height
    260 mm
    Item Weight
    825 g
    Item Width
    195 mm

    Additional Product Features

    Country/Region of Manufacture
    United Kingdom
    Title_Author
    Robin Lowe, Alexandra Kenyon, Isobel Doole

    Item description from the seller

    Seller business information

    VAT number: GB 901578627
    About this seller

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