The Definitive Guide to Strategic Content Marketing:... - Dzamic, Lazar
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The Definitive Guide to Strategic Content Marketing:... - Dzamic, Lazar
GBP 3.98
ApproximatelyC $7.47
Condition:
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the sellerβs listing for full details and description of any imperfections.
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Located in: Rossendale, United Kingdom
Delivery:
Estimated between Wed, Jul 9 and Thu, Jul 24 to 94104
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eBay item number:156726645143
Item specifics
- Condition
- Book Title
- The Definitive Guide to Strategic Content Marketing: Perspectives
- Genre
- Sales & marketing
- ISBN
- 9780749482220
About this product
Product Information
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749482220
eBay Product ID (ePID)
22046557820
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Publication Year
2018
Subject
Management, Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
236 mm
Item Weight
439 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 901578627
Seller feedback (2,969,910)
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- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully β tracked and on time
- e***- (449)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. πππππ
- a***a (108)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and in excellent condition. I'm really pleased with the quality and the price I paid which very low and exceptional value for money. The book was very well packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt response. I have bought from this seller a few times and everything has always met or exceeded my expectations.
- m***l (155)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, Iβm happy to recommend such exemplary service.The Painted Bird (Kosinski, Jerzy) - Kosinski, Jerzy (#365417334987)
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Seller feedback (2,969,910)
This item (1)
All items (2,969,910)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully β tracked and on time
- e***- (449)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. πππππ
- a***a (108)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and in excellent condition. I'm really pleased with the quality and the price I paid which very low and exceptional value for money. The book was very well packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt response. I have bought from this seller a few times and everything has always met or exceeded my expectations.
- m***l (155)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, Iβm happy to recommend such exemplary service.The Painted Bird (Kosinski, Jerzy) - Kosinski, Jerzy (#365417334987)