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Selling Sickness: How the World's Biggest Pharmaceutical Companies A - BRAND NEW
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Selling Sickness: How the World's Biggest Pharmaceutical Companies A - BRAND NEW
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Selling Sickness: How the World's Biggest Pharmaceutical Companies A - BRAND NEW

the_bookshelf_studio
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    eBay item number:156904460621
    Last updated on Jun 01, 2025 13:31:39 EDTView all revisionsView all revisions

    Item specifics

    Condition
    Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
    Brand
    Unbranded
    Book Title
    Selling Sickness: How the World's Biggest Pharmaceutical Compani
    MPN
    Does not apply
    ISBN
    9781560258568

    About this product

    Product Identifiers

    Publisher
    Publicaffairs
    ISBN-10
    156025856X
    ISBN-13
    9781560258568
    eBay Product ID (ePID)
    24038664081

    Product Key Features

    Number of Pages
    272 Pages
    Language
    English
    Publication Name
    Selling Sickness : How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
    Publication Year
    2006
    Subject
    Public Health, Sociology / General, Industries / Pharmaceutical & Biotechnology, Pharmacology, Disease & Health Issues
    Type
    Textbook
    Author
    Ray Moynihan, Alan Cassels
    Subject Area
    Social Science, Business & Economics, Medical
    Format
    Perfect

    Dimensions

    Item Height
    0.6 in
    Item Weight
    11.5 Oz
    Item Length
    8.2 in
    Item Width
    5.5 in

    Additional Product Features

    Intended Audience
    Trade
    Dewey Edition
    22
    Reviews
    Ray Moynihan and Alan Cassels examine how the drug industry has transformed the way we think about physical and mental health and turned more and more of us each year into customers.
    Dewey Decimal
    381.456151
    Synopsis
    Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone.", Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan, -- one of the world's top medical journalists -- Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone.", Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could sell to everyone. Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being at risk is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world.As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: selling to everyone., Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker Wrigley's. It had long been his dream to make drugs for healthy people--to "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Using their dominating influence in the world of medical science, drug companies are systematically working to widen the very boundaries that define illness. Old conditions are expanded and new ones created, and the markets for medication grow ever large. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease in its own right. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. As ordinary life becomes increasingly medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone.", Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. "Selling Sickness" reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."

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    the_bookshelf_studio

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