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Poised to Respond: A Practical Introduction to Public Relations by Brian C. Sowa
AU $238.47
ApproximatelyC $214.22
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s listing for full details.
3 available
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Shipping:
AU $17.63 (approx C $15.84) International Standard : tracked-no signature (7 to 15 business days).
International shipment of items may be subject to customs processing and additional charges.
Located in: Melbourne, Australia
Delivery:
Estimated between Wed, Jul 9 and Fri, Jul 18 to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:156958299146
Item specifics
- Condition
- ISBN-13
- 9781516506545
- Type
- Does not apply
- ISBN
- 9781516506545
About this product
Product Information
Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.
Product Identifiers
Publisher
Cognella, Inc
ISBN-13
9781516506545
eBay Product ID (ePID)
22046468617
Product Key Features
Book Title
Poised to Respond: a Practical Introduction to Public Relations
Format
Paperback
Language
English
Publication Year
2017
Number of Pages
216 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
525g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
Seller feedback (1,465,920)
- 3***e (227)- Feedback left by buyer.Past monthVerified purchaseItem arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
- c***c (461)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.Possibility (Wonder & Imagination) 500 Piece Jigsaw Puzzle by Paperblanks Hardco (#146371979206)
- 3***a (333)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was sent well packed and arrived in good condition. The seller was extremely supportive and when l explained that this book did not contain the content that l was looking for l was given a refund which happened very quickly and l offered to send the book back but the seller told me to keep it which l thought was very generous of the seller. I have bought books from this seller before and always had good service and in the future l will purchase again. Thanks to a very good seller.
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