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Poised to Respond: A Practical Introduction to Public Relations by Brian C. Sowa

AU $238.47
ApproximatelyC $214.22
Condition:
Brand New
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Located in: Melbourne, Australia
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eBay item number:156958299146
Last updated on Jun 27, 2025 23:50:19 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781516506545
Type
Does not apply
ISBN
9781516506545

About this product

Product Information

Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.

Product Identifiers

Publisher
Cognella, Inc
ISBN-13
9781516506545
eBay Product ID (ePID)
22046468617

Product Key Features

Book Title
Poised to Respond: a Practical Introduction to Public Relations
Format
Paperback
Language
English
Publication Year
2017
Author
Brian C Sowa
Number of Pages
216 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
525g

Additional Product Features

Title_Author
Brian C Sowa
Country/Region of Manufacture
United States

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
About this seller

thenilestore

99.1% positive feedback3.4M items sold

Joined Apr 2004
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Great pricing and fantastic customer support. The Nile has you covered.

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Average for the last 12 months
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  • 3***e (227)- Feedback left by buyer.
    Past month
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    Item arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
  • c***c (461)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    A reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
  • 3***a (333)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The book was sent well packed and arrived in good condition. The seller was extremely supportive and when l explained that this book did not contain the content that l was looking for l was given a refund which happened very quickly and l offered to send the book back but the seller told me to keep it which l thought was very generous of the seller. I have bought books from this seller before and always had good service and in the future l will purchase again. Thanks to a very good seller.