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The Challenger Sale: How To Take Control of the Customer... - Dixon, Matthew
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The Challenger Sale: How To Take Control of the Customer... - Dixon, Matthew
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Sun, Jun 08, 06:44 PMSun, Jun 08, 06:44 PM
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The Challenger Sale: How To Take Control of the Customer... - Dixon, Matthew

GBP 6.84
ApproximatelyC $12.57
Condition:
Like New
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    Located in: Rossendale, United Kingdom
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    eBay item number:157014149362
    Last updated on Jun 06, 2025 06:32:09 EDTView all revisionsView all revisions

    Item specifics

    Condition
    Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
    Genre
    Customer Services
    ISBN
    9780670922857

    About this product

    Product Information

    The secret to sales success- don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied what determines the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. The Challenger Sale argues that classic relationship building is a losing approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are teachable to the average sales rep. Once you understand how to identify Challengers, you can model their approach and embed it throughout your sales force. The authors explain how almost any average rep, equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.

    Product Identifiers

    Publisher
    Penguin Books LTD
    ISBN-13
    9780670922857
    eBay Product ID (ePID)
    138693246

    Product Key Features

    Book Title
    The Challenger Sale: How to Take Control of the Customer Conversation
    Number of Pages
    240 Pages
    Language
    English
    Publication Year
    2013
    Topic
    Management, Advertising, Marketing, Opinion of the People
    Type
    Textbook
    Author
    Brent Adamson, Matthew Dixon
    Format
    Paperback

    Dimensions

    Item Height
    234 mm
    Item Weight
    316 g
    Item Width
    153 mm

    Additional Product Features

    Country/Region of Manufacture
    United Kingdom
    Title_Author
    Matthew Dixon, Brent Adamson
    Topic Area
    Data Analysis

    Item description from the seller

    Seller business information

    VAT number: GB 901578627
    About this seller

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