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Big Data Analytics und Vertriebscontrolling. Neue Erkenntnisse fr den Vertrieb b

thenilestore
(1245070)
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AU $121.05
ApproximatelyC $108.58
Condition:
Brand New
3 available
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Shipping:
AU $15.16 (approx C $13.60) International Standard : tracked-no signature (7 to 15 business days).
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Located in: Melbourne, Australia
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Estimated between Mon, Jul 21 and Thu, Jul 31 to 94104
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eBay item number:157075729775
Last updated on Jun 20, 2025 09:37:31 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783960957355
Book Title
Big Data Analytics und Vertriebscontrolling. Neue Erkenntnisse fr
ISBN
9783960957355

About this product

Product Information

Unternehmensbereiche wie Marketing und Vertrieb werden immer komplexer. Denn Unternehmen schliessen zahlreiche Absatzwege an und verarbeiten immer mehr kundenbezogene Daten. Big Data und die entsprechenden Analyseverfahren bieten einen erheblichen Mehrwert bei Entscheidungen des Managements. Doch wie spielen Big Data Analytics und das Vertriebscontrolling im Optimalfall zusammen? Welche konkreten Auswirkungen hat der Einsatz von Big Data Analytics fur den Vertrieb? Felix Lerch zeigt, wie der Vertrieb von den neuen Erkenntnissen profitieren kann. Dazu erklart er, wie das Vertriebscontrolling funktioniert und welche Problemfelder sich mit Big Data Analytics loesen lassen. Anschliessend stellt er verschiedene Analyseverfahren fur Big Data vor. Lerch macht deutlich, wie der Vertriebsbereich diese fur das Customer Relationship Management nutzen kann. Aus dem Inhalt: - Digitalisierung; - Datenverarbeitung; - Controlling; - Reporting; - Datenbank

Product Identifiers

Publisher
Studylab
ISBN-13
9783960957355
eBay Product ID (ePID)
4046427891

Product Key Features

Subject
Management
Publication Year
2019
Number of Pages
100 Pages
Publication Name
Big Data Analytics Und Vertriebscontrolling. Neue Erkenntnisse Fur Den Vertrieb
Language
German
Type
Textbook
Author
Felix Lerch
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
141 g
Item Width
148 mm

Additional Product Features

Title_Author
Felix Lerch

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
About this seller

thenilestore

99.1% positive feedback•3.4M items sold

Joined Apr 2004
Usually responds within 24 hours
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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
4.9
Shipping speed
4.9
Communication
5.0

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  • e***e (701)- Feedback left by buyer.
    Past month
    Verified purchase
    Condition: The book is in excellent condition and just as described. Both the cover and pages have neither marks nor creases - each page is in perfect condition. Postage: The book arrived much quicker than anticipated. Packing: The book was solidly packed in a large cardboard-type envelope and securely sealed. Communication: I was sent several updates in regard to the postage, which was great. Overall: I highly recommend this seller and would definitely purchase from them again.
    Politics On the Edge: The instant #1 Sunday Times bestseller from the host of hi (#146559154708)
  • 3***e (227)- Feedback left by buyer.
    Past month
    Verified purchase
    Item arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
    Golf My Way: The Instructional Classic, Revised and Updated by Jack Nicklaus (En (#135691018764)
  • c***c (462)- Feedback left by buyer.
    Past 6 months
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    A reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
    Possibility (Wonder & Imagination) 500 Piece Jigsaw Puzzle by Paperblanks Hardco (#146371979206)
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