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End of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris
GBP 8.42
ApproximatelyC $15.50
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy It NowEnd of the Road: BMW and Rover - A Brand too Far - Brady, Prof Chris
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Shipping:
GBP 5.00 (approx C $9.21) Economy Int'l Postage.
International shipment of items may be subject to customs processing and additional charges.
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Fri, Aug 8 and Mon, Aug 25
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Payments:
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Seller assumes all responsibility for this listing.
eBay item number:157079056166
Item specifics
- Condition
- Book Title
- End of the Road: BMW and Rover - A Brand too Far
- Language
- English
- Genre
- Takeovers, mergers & buy-outs
- ISBN
- 9780273656753
About this product
Product Information
This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273656753
eBay Product ID (ePID)
91160042
Product Key Features
Subject
Management, Business
Publication Year
2001
Number of Pages
256 Pages
Publication Name
End of the Road: BMW and Rover-A Brand Too Far
Type
Textbook
Format
Paperback
Dimensions
Item Height
193 mm
Item Weight
262 g
Item Width
127 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 901578627
Seller feedback (3,062,407)
- i***l (10)- Feedback left by buyer.Past monthVerified purchaseThis is my second time buying from this seller and I would definitely place another order in the future. This time I ordered three books and everything went well. The books arrived in great condition, matching the description. As always they are very carefully wrapped. The prices are great and the communication is always very kind and clear.. responses very quickly. Highly recommend this seller.
- e***p (93)- Feedback left by buyer.Past monthVerified purchaseThis book arrived in good condition and as described and good was good value as were the other books I ordered. Unfortunately the packaging didn't survive Royal Mails handling and this was the only book I received of five I had ordered. I contacted WeBuyBooks and they have been brilliant in trying to resolve the issue of the missing books. They are replacing one that they still have in stock though unfortunately are unable to do so for the other three so are issuing a refund for these.
- a***a (113)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and in excellent condition. I'm really pleased with the quality and the price I paid which very low and exceptional value for money. The book was very well packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt response. I have bought from this seller a few times and everything has always met or exceeded my expectations.
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Seller feedback (3,062,407)
- i***l (10)- Feedback left by buyer.Past monthVerified purchaseThis is my second time buying from this seller and I would definitely place another order in the future. This time I ordered three books and everything went well. The books arrived in great condition, matching the description. As always they are very carefully wrapped. The prices are great and the communication is always very kind and clear.. responses very quickly. Highly recommend this seller.
- e***p (93)- Feedback left by buyer.Past monthVerified purchaseThis book arrived in good condition and as described and good was good value as were the other books I ordered. Unfortunately the packaging didn't survive Royal Mails handling and this was the only book I received of five I had ordered. I contacted WeBuyBooks and they have been brilliant in trying to resolve the issue of the missing books. They are replacing one that they still have in stock though unfortunately are unable to do so for the other three so are issuing a refund for these.
- a***a (113)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and in excellent condition. I'm really pleased with the quality and the price I paid which very low and exceptional value for money. The book was very well packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt response. I have bought from this seller a few times and everything has always met or exceeded my expectations.