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Mglichkeiten und Grenzen der vertikalen Preisdifferenzierung im Internet by Dani

AU $137.05
ApproximatelyC $122.20
Condition:
Brand New
3 available
Breathe easy. Returns accepted.
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AU $15.16 (approx C $13.52) International Standard : tracked-no signature (7 to 15 business days).
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Located in: Melbourne, Australia
Delivery:
Estimated between Fri, Jul 11 and Mon, Jul 21
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eBay item number:157099842775
Last updated on Jun 18, 2025 23:09:34 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783838653082
Book Title
Mglichkeiten und Grenzen der vertikalen Preisdifferenzierung im I
ISBN
9783838653082

About this product

Product Information

Inhaltsangabe: Einleitung: Setzt ein Anbieter unterschiedliche Preise fur ein Produkt auf verschiedenen Markten, und sind die daraus resultierenden Preisunterschiede nicht durch unterschiedliche Kosten bedingt, so spricht man von einer vertikalen Preisdifferenzierung. Diese Form der Differenzierung ist nur dann sinnvoll, wenn die Markte voneinander isoliert sind, da es ansonsten zur Entstehung grauer Markte kommen wurde. Durch das Internet haben sich die Moeglichkeiten einer globalen Kommunikation, vor allem hinsichtlich der Geschwindigkeit und Verfugbarkeit, in den letzten Jahren deutlich verbessert. Landergrenzen existieren im Internet nicht und Informationen jeglicher Art sind jederzeit, von jedem beliebigen Punkt der Welt aus in Sekunden einseh- und somit auch vergleichbar. Vor diesem Hintergrund stellt sich dann die Frage, ob sich eine vertikale Preisdifferenzierung im Internet selbst - also im E-Commerce - aufrecht erhalten lassen wird. Ziel der vorliegenden Arbeit ist es daher, die Moeglichkeiten und Grenzen eines Anbieters bzgl. der Durchfuhrung einer vertikalen Preisdifferenzierung im Internet zu evaluieren. Die im E-Commerce besonders stark vertretenen Produkte, auf denen auch der Schwerpunkt der Betrachtung liegt, sind Bucher, Musik-CDs, Bekleidung sowie Computer Hard- und Software. Nachdem sich diese Produkte nur bedingt bzw. gar nicht hinsichtlich der Zeit in der sie genutzt werden, dem Alter oder dem Einkommen des Kaufers differenzieren lassen, erfolgt die Untersuchung ausschliesslich hinsichtlich einer raumlichen Differenzierung. Daher steht vertikale Preisdifferenzierung im folgenden fur internationale Preisdifferenzierung. Diese Untersuchung ist zudem auf den B2C Markt beschrankt, da im B2B Bereich oft unternehmensinterne Loesungen zum Einkauf im Internet bestehen und groessere Kunden oft ausschliesslich individuelle Verhandlungen mit dem betreuenden KeyAccount-Manager fuhren. Ferner fokussiert sich die vorliegende Arbeit auf die Betrachtung des europai

Product Identifiers

Publisher
Diplom.De
ISBN-13
9783838653082
eBay Product ID (ePID)
222393287

Product Key Features

Publication Year
2002
Subject
Marketing
Number of Pages
68 Pages
Language
German
Publication Name
Moeglichkeiten Und Grenzen Der Vertikalen Preisdifferenzierung Im Internet
Type
Textbook
Author
Daniel Mahlau
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
100 g
Item Width
148 mm

Additional Product Features

Title_Author
Daniel Mahlau

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
About this seller

thenilestore

99.1% positive feedback3.4M items sold

Joined Apr 2004
Usually responds within 24 hours
Great pricing and fantastic customer support. The Nile has you covered.

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
4.9
Shipping speed
4.9
Communication
5.0

Seller feedback (1,466,143)

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  • 3***e (227)- Feedback left by buyer.
    Past month
    Verified purchase
    Item arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
  • c***c (462)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    A reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
  • 3***a (333)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The book was sent well packed and arrived in good condition. The seller was extremely supportive and when l explained that this book did not contain the content that l was looking for l was given a refund which happened very quickly and l offered to send the book back but the seller told me to keep it which l thought was very generous of the seller. I have bought books from this seller before and always had good service and in the future l will purchase again. Thanks to a very good seller.