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Marketing Kit for Dummies by Alexander Hiam (2009, CD-ROM / Trade Paperback) - Picture 1 of 1
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Marketing Kit for Dummies by Alexander Hiam (2009, CD-ROM / Trade Paperback)

robramos27
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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Book Series
For Dummies
Features
CD-ROM
ISBN
9780470401156
Book Title
Marketing Kit for Dummies
Publisher
Wiley & Sons, Incorporated, John
Item Length
9 in
Edition
3
Publication Year
2009
Format
CD-ROM / Trade Paperback
Language
English
Illustrator
Yes
Item Height
1 in
Author
Alexander Hiam
Genre
Business & Economics
Topic
Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct, Marketing / Research
Item Weight
25.6 Oz
Item Width
7.3 in
Number of Pages
384 Pages

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047040115X
ISBN-13
9780470401156
eBay Product ID (ePID)
24038263525

Product Key Features

Edition
3
Book Title
Marketing Kit for Dummies
Number of Pages
384 Pages
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct, Marketing / Research
Publication Year
2009
Illustrator
Yes
Genre
Business & Economics
Author
Alexander Hiam
Format
CD-ROM / Trade Paperback

Dimensions

Item Height
1 in
Item Weight
25.6 Oz
Item Length
9 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Number of Volumes
1 vol.
Dewey Decimal
840.9
Table Of Content
Introduction. Part I: Tools for Designing Great Marketing Programs. Chapter 1: Boosting Your Business with Great Marketing. Chapter 2: Crafting a Breakthrough Marketing Plan. Chapter 3: Cutting Costs and Boosting Impact. Part II: Advertising Management and Design. Chapter 4: Planning and Budgeting Ad Campaigns. Chapter 5: Shortcuts to Great Ads. Part III: Power Alternatives to Advertising. Chapter 6: Branding with Business Cards, Letterhead, and More. Chapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets. Chapter 8: Planning Coupons and Other Sales Promotions. Chapter 9: Spreading the Word with Newsletters. Chapter 10: Taking Advantage of Publicity. Part IV: Honing Your Marketing Skills. Chapter 11: The Customer Research Workshop. Chapter 12: The Creativity Workshop. Chapter 13: Writing Well for Marketing and Sales. Part V: Sales and Service Success. Chapter 14: Mastering the Sales Process. Chapter 15: Closing the Sale. Chapter 16: The Sales Success Workshop. Part VI: The Part of Tens. Chapter 17: Ten Great Marketing Strategies. Chapter 18: Ten Ways to Make Marketing Pay. Chapter 19: Ten Ways to Market on the Web. Appendix: About the CD. Index.
Synopsis
Marketing Kit For Dummies, Third Edition enables readers to launch a successful marketing program from start to finish. The expert tips and information presented in the book takes some of the mystery out of marketing and explains, step by step, how to implement and execute marketing strategies in todays viral world., The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file., Learn to: Plan and implement a successful marketing program from start to finish Boost sales, attract new customers, and retain old customers using the latest marketing trends Create winning promotions and campaigns Improve your marketing efforts with sample plans, worksheets, and Web templates on CD Attract new customers and boost your sales with a surefire marketing plan Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in todays viral world. Youll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more. Create a breakthrough marketing plan set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact Design hard-hitting ads for your campaign get insights and how-to tips for creating winning ads that produce leads and sales Increase your brand identity from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across Hone your marketing skills improve your customer service, market research, creativity, and writing for marketing, sales, and the Web The value-packed CD includes: Marketing plan, budget, and newsletter templates Editable marketing audits Sales Projection and Advertising Objectives worksheets Mini-library of professional images Various ad templates Sample postcard, business card, and logo designs Open the book and find: The Five-Minute Marketing Zone Plan Low-cost and no-cost marketing ideas Advertising alternatives, including newsletters and press releases Insights on successfully closing the sale How to impress and retain current customers Ways to create an advertising budget that works for you
LC Classification Number
HF5415

Item description from the seller

robramos27

robramos27

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  • by happi_normie
    Jan 07, 2010

    Marketing Kit for Dummies by alexander Hiam

    I bought as it sounded like a very interesting and perhaps helpful book for my daughters and myself who all have business's of our own....and anxious to read completely as its very good so far...

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