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Strategic Retail Management: Text and International Cases .. Zentes, Joachim
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“Decent reference copy, has reading bend and creases, bumping to text and covers, minor water mark ”... Read moreabout condition
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ApproximatelyC $44.97
- Buy It NowStrategic Retail Management: Text and International Cases .. Zentes, Joachim
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Located in: Petaluma, California, United States
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eBay item number:166758990942
Item specifics
- Condition
- Acceptable
- Seller Notes
- ISBN
- 9783658101824
- Book Title
- Strategic Retail Management : Text and International Cases
- Item Length
- 9.4 in
- Original Language
- German
- Publisher
- Springer Fachmedien Wiesbaden Gmbh
- Edition
- 3
- Publication Year
- 2016
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Genre
- Business & Economics
- Topic
- Industries / Retailing, Distribution, Sales & Selling / General
- Item Width
- 6.6 in
- Item Weight
- 352.1 Oz
- Number of Pages
- Xvi, 468 Pages
About this product
Product Information
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden Gmbh
ISBN-10
3658101822
ISBN-13
9783658101824
eBay Product ID (ePID)
242573751
Product Key Features
Book Title
Strategic Retail Management : Text and International Cases
Edition
3
Original Language
German
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, Distribution, Sales & Selling / General
Publication Year
2016
Illustrator
Yes
Genre
Business & Economics
Number of Pages
Xvi, 468 Pages
Dimensions
Item Length
9.4 in
Item Width
6.6 in
Item Weight
352.1 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf4999.2-6182
Table of Content
Functions, Formats and Players in Retailing.- Strategic Marketing in Retailing.- Marketing Mix in Retailing.- Buying, Logistics and Performance Measurement.
Copyright Date
2017
Dewey Decimal
658.87
Dewey Edition
23
Item description from the seller
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eBay item number:166758990942
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