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Principles of Marketing, Student Value Edition (15th Edition)

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780133128246
EAN
9780133128246
Subject Area
Business & Economics
Publication Name
Principles of Marketing, Student Value Edition
Item Length
10.8 in
Publisher
Pearson Education
Subject
Marketing / General
Publication Year
2013
Type
Textbook
Format
Ringbound
Language
English
Item Height
0.9 in
Author
Philip Kotler, Gary Armstrong
Item Width
8.3 in
Item Weight
44 Oz
Number of Pages
734 Pages

About this product

Product Information

Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133128245
ISBN-13
9780133128246
eBay Product ID (ePID)
159910933

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing, Student Value Edition
Format
Ringbound
Language
English
Subject
Marketing / General
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Number of Pages
734 Pages

Dimensions

Item Length
10.8 in
Item Height
0.9 in
Item Width
8.3 in
Item Weight
44 Oz

Additional Product Features

Edition Number
15
Intended Audience
College Audience
Copyright Date
2014

Item description from the seller

Heisenbooks

Heisenbooks

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k***r (44)- Feedback left by buyer.
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I was very disappointed to find that none of the captain underpants books we received were the full color version that were shown in the first picture that displayed all the books.
Reply from: heisenbooks- Feedback replied to by seller heisenbooks.- Feedback replied to by seller heisenbooks.
This was our mistake 100%. The customer has been contacted to make it right, and we have changed the picture in our listing to the correct one!
t***8 (1)- Feedback left by buyer.
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One of the books is missing pages, but overall the condition of the others is okay, not great.
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i cannot even tell you how excited i am right now. thank you Sir Matthew!

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