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This Is Service Design Thinking : Basics, Tools, Cases by Jakob Schneider and...

strydi7
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eBay item number:176154394348
Last updated on Jan 10, 2024 16:04:04 ESTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
ISBN
9781118156308
Book Title
This Is Service Design Thinking : Basics, Tools, Cases
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.3 in
Publication Year
2012
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
1.1 in
Author
Jakob Schneider, Marc Stickdorn
Genre
Business & Economics
Topic
Industries / Service, Consumer Behavior, General, Marketing / Research
Item Weight
26.5 Oz
Item Width
7.5 in
Number of Pages
384 Pages

About this product

Product Information

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper--capturing different stakeholder concerns: e.g. customers, front-line staff and management.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118156307
ISBN-13
9781118156308
eBay Product ID (ePID)
109081916

Product Key Features

Book Title
This Is Service Design Thinking : Basics, Tools, Cases
Number of Pages
384 Pages
Language
English
Publication Year
2012
Topic
Industries / Service, Consumer Behavior, General, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Author
Jakob Schneider, Marc Stickdorn
Format
Trade Paperback

Dimensions

Item Height
1.1 in
Item Weight
26.5 Oz
Item Length
9.3 in
Item Width
7.5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658
Lc Classification Number
Hd9980.5
Copyright Date
2012

Item description from the seller

strydi7

strydi7

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