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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the...

by Kim, W. Chan; Mauborgne, Ren?e a. | HC | VeryGood
US $5.69
ApproximatelyC $7.83
Condition:
Very Good
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ... Read moreabout condition
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Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9781591396192

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1591396190
ISBN-13
9781591396192
eBay Product ID (ePID)
30889143

Product Key Features

Book Title
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Number of Pages
256 Pages
Language
English
Publication Year
2005
Topic
Leadership, Marketing / General, International / Marketing, Management, Strategic Planning
Illustrator
Yes
Genre
Business & Economics
Author
W. Chan Kim, Renée A. Mauborgne
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
19.9 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2004-020857
Dewey Edition
22
Reviews
"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider, "one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." — Business Insider
Dewey Decimal
658.8/02
Synopsis
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press., In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating 'blue oceans'-untapped new market spaces ripe for growth. International bestseller Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans., The global phenomenon, embraced by business worldwide and now published in more than 49 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.
LC Classification Number
HF5415.153.K53 2005

Item description from the seller

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ThriftBooks

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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
4.9

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  • l***a (108)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Good condition, super fast delivery
  • r***o (155)- Feedback left by buyer.
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    As described, good condition!
  • u***e (71)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Excellent condition. Quick ship. thanks!
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Product ratings and reviews

4.9
28 product ratings
  • 26 users rated this 5 out of 5 stars
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  • Good

    The book has many highlighted markings in it. Almost every page. It does get very distracting. Also this book is really boring to read!

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books

  • Must read marketing book

    Great book very well written with great knowledge

    Verified purchase: YesCondition: Pre-OwnedSold by: goodwill_industries_of_san_diego-books

  • Great book

    Great Price

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books

  • Great strategic guide

    The book is good,but I was supposed to receive an ex-Library copy,it was not.

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books

  • Good product

    Good quality. Delivered on time. Recommend

    Verified purchase: YesCondition: Pre-OwnedSold by: decluttr_store