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Facets of Corporate Identity, Communication and Reputation (2008, Hardcover)
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“Like new in excellent condition. Pages are clean and not marred by notes or folds of any kind.”
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- Buy It NowFacets of Corporate Identity, Communication and Reputation (2008, Hardcover)
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Located in: Niagara Falls, New York, United States
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eBay item number:193411751563
Item specifics
- Condition
- Like New
- Seller Notes
- “Like new in excellent condition. Pages are clean and not marred by notes or folds of any kind.”
- Product Type
- Textbook
- Year
- 2008
- Modified Item
- No
- ISBN
- 9780415405270
- Subject Area
- Business & Economics
- Publication Name
- Facets of Corporate Identity, Communication and Reputation
- Item Length
- 9.5 in
- Publisher
- Routledge
- Subject
- Marketing / General, Business Communication / General, Public Relations, General
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.7 in
- Item Width
- 6.2 in
- Item Weight
- 18.4 Oz
- Number of Pages
- 238 Pages
About this product
Product Information
This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia.
Product Identifiers
Publisher
Routledge
ISBN-10
0415405270
ISBN-13
9780415405270
eBay Product ID (ePID)
62404653
Product Key Features
Publication Name
Facets of Corporate Identity, Communication and Reputation
Format
Hardcover
Language
English
Subject
Marketing / General, Business Communication / General, Public Relations, General
Publication Year
2008
Type
Textbook
Subject Area
Business & Economics
Number of Pages
238 Pages
Dimensions
Item Length
9.5 in
Item Height
0.7 in
Item Width
6.2 in
Item Weight
18.4 Oz
Additional Product Features
LCCN
2007-032018
Lc Classification Number
Hd59.2
Table of Content
Contents: Part 1: Corporate Identity 1. Explicating relation between identity and culture: a multi-perspective conceptual model 2. An epiphany of three: corporate identity, corporate brand management, and corporate marketing 3. Non-Traditional Expressions of organizational visual identity: reaching consumers through alternative means 4. Illustrations of the internal management of corporate identity Part 2: Corporate Communication 5. Corporate Communication and corporate reputation: understanding how (best) practices make a difference 6. How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR 7. Corporate Communication: reputation in action 8. Employing effective leadership in a crisis: a case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations Part 3: Corporate Reputation 9. Projective corporate character in the branding of business schools 10. Creating better corporate reputations: an Australian perspective 11. An Attitudinal measure of Corporate Reputation 12. Corporate Reputation building: an Asian perspective
Copyright Date
2008
Target Audience
College Audience
Illustrated
Yes
Item description from the seller
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Value Added Tax Number:
- CA 211216536
Seller assumes all responsibility for this listing.
eBay item number:193411751563
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