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Manager's Guide to Marketing, Advertising, and Publicity by Callen, Barry

by Callen, Barry | PB | Good
Condition:
Good
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
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US $5.16
ApproximatelyC $7.06
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eBay item number:194459295716
Last updated on Mar 16, 2024 02:56:00 EDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780071627962
Book Title
Managers Guide to Marketing, Advertising, and Publicity
Item Length
8.9in
Publisher
Mcgraw-Hill Education
Publication Year
2009
Format
Trade Paperback
Language
English
Item Height
0.6in
Author
Barry Callen
Genre
Business & Economics
Topic
Marketing / General, Personal Success
Item Width
6in
Item Weight
13.5 Oz
Number of Pages
272 Pages

About this product

Product Information

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the most effective marketing and advertising campaigns as possible. Manager's Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071627960
ISBN-13
9780071627962
eBay Product ID (ePID)
71728340

Product Key Features

Book Title
Managers Guide to Marketing, Advertising, and Publicity
Author
Barry Callen
Format
Trade Paperback
Language
English
Topic
Marketing / General, Personal Success
Publication Year
2009
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
8.9in
Item Height
0.6in
Item Width
6in
Item Weight
13.5 Oz

Additional Product Features

Lc Classification Number
Hf5415
Reviews
The romance is a great example of magnets that repel until there is a flip and then they can't help but draw together. There is plenty of action and a good easy flow to the writing. This is an author I will definitely want to read more of.
Table of Content
1. The Benefits of Marketing 2. Align Your Marketing and Your Business 3.The 12 Basic Principles of Marketing Communications Strategy 4. Types of Marketing and Communication and Expertise 5. Positioning and Brand Personality 6. Marketing Communication Experts and Tools 7. PitchPerfect Message Strategy for More Powerful Persuasion 8. Creating Breakthrough Advertising Campaign Ideas 9. The Most Important Creative Elements of an Ad 10. Touchpoints and Paid Media Strategy 11. Print Advertising Media 12. Broadcast Advertising Media 13. Online Advertising Media
Copyright Date
2009
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

Item description from the seller

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