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Identity: Transforming Performance Through Integrated Identity Management
by Rowden, Mark | HC | VeryGood
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“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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- 99% positive feedback
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eBay item number:196085648524
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780566086182
- Subject Area
- Business & Economics
- Publication Name
- Identity Transforming Performance Through Integrated Identity Management
- Item Length
- 9.8 in
- Publisher
- Ashgate Publishing, The Limited
- Subject
- Industrial Management, Information Management
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9 in
- Features
- Revised
- Item Width
- 7 in
- Number of Pages
- 256 Pages
About this product
Product Information
This new, much-revised and extended edition, simply titled Identity, offers further crucial knowledge about how to integrate identity into the wider commercial and financial objectives of the organization.Rowden's radical approach dispenses with common branding misconceptions and explains how to interrogate your strategy and objectives as never before through the relative weighting of three key 'averages': product, distribution and identity. He demonstrates how, by re-examining market position and values on this basis, you can redefine the content and focus of your identity, grading all visual and behavioural communications - an approach called, show tell do - into critical priorities, and then distill key values into firmwords, against which all communications can be rapidly focused as well as measured
Product Identifiers
Publisher
Ashgate Publishing, The Limited
ISBN-10
0566086182
ISBN-13
9780566086182
eBay Product ID (ePID)
43552847
Product Key Features
Publication Name
Identity Transforming Performance Through Integrated Identity Management
Format
Hardcover
Language
English
Features
Revised
Subject
Industrial Management, Information Management
Publication Year
2004
Type
Textbook
Subject Area
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.8 in
Item Height
0.9 in
Item Width
7 in
Additional Product Features
Edition Number
2
LCCN
2004-113525
Lc Classification Number
Hd59.2
Edition Description
Revised Edition
Copyright Date
2004
Target Audience
Scholarly & Professional
Dewey Decimal
659.285
Dewey Edition
22
Illustrated
Yes
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eBay item number:196085648524
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