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Strategic Marketing Management Cases Anderson. New. Sealed. - Picture 1 of 2
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Strategic Marketing Management Cases Anderson. New. Sealed.

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Price:
US $19.79
ApproximatelyC $27.12
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eBay item number:196144062434
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Publication Name
CENGAGE Learning
ISBN
9780395870532
Book Title
Strategic Marketing Management Cases
Publisher
Cengage Learning
Item Length
10 in
Intended Audience
Young Adults
Publication Year
1999
Format
Book, Other
Language
English
Item Height
0.7 in
Author
Michael Anderson Jr.
Genre
Business & Economics
Topic
Marketing / General, General, Strategic Planning
Item Weight
30.1 Oz
Item Width
8 in
Number of Pages
428 Pages

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0395870534
ISBN-13
9780395870532
eBay Product ID (ePID)
488018

Product Key Features

Book Title
Strategic Marketing Management Cases
Number of Pages
428 Pages
Language
English
Publication Year
1999
Topic
Marketing / General, General, Strategic Planning
Genre
Business & Economics
Author
Michael Anderson Jr.
Intended Audience
Young Adults
Format
Book, Other

Dimensions

Item Height
0.7 in
Item Weight
30.1 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Target Audience
Young Adult Audience
Table of Content
Contents Introduction to the Case Method Case 1: MTV versus VIVA-TV (1995) Case 2: W.L. Gore & Associates, Inc.: Entering 1998 Case 3: Perfumery on Park Case 4: Odwalla, Inc., and the E.coli Outbreak Case 5: Calgene Inc.: Marketing High-Tech Tomatoes (1995) Case 6: Marketing Challenges Facing AUCNET USA: A Real-Time On-Line Auto Auction Company Case 7: The Samaritan Group Case 8: Artistic Impressions, Inc.: Developing an Entrepreneurial Growth Strategy Case 9: Invacare Corporation (1997) Case 10: Quality Asphalt, Inc. Case 11: Circus Circus Enterpries, Inc. (1998) Case 12: Embassy by Waterford Wedgwood PLC (1995) Case 13: Black Diamond, Ltd.: Hanging on the Cutting Edge Case 14: Alcoholes de Centroamerica, S.A. de C.V. Case 15: Frigidaire Company: Launching the Front-Loading Washing Machine Case 16: The U.S. Internal Revenue Service: An Agency under Seige Case 17: Outback Goes International Case 18: Dayton Hudson Corporation Case 19: SAP AG (1995) Case 20: Perdue Farms, Inc. (1995) Case 21: Tyson Foods, Inc. Case 22: AB Astra: Global Marketing Strategy (1995) Case 23: Will Old Navy Recreate Past Successes for Gap Inc.' (1995) Case 24: RWC, Inc.: Seeking Strategic Direction Case 25: Nike, Inc. (1999) Case 26: CompuSound Inc. Case 27: North Country Bank & Trust Case 28: Avon Products, Inc.(1996) Case 29: Kellog Company Case 30: Cedar Falls Utilities and the Information Superhighway (D): TCI's Response Case 31: America Online Case 32: Carnival Corporation (1998) Case 33: The Roche Group Case 34: Kentucky Fried Chicken and the Global Fast-Food Industry Case 35: Hoechst-Roussel Pharmaceuticals, Inc.: RU 486 Case 36: Stew Leonard's Diary
Copyright Date
2000

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