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Selling Radio: The Commercializat
by Smulyan, Susan | PB | VeryGood
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
Delivery:
Estimated between Mon, Jun 24 and Wed, Jun 26 to 43230
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Seller information
- 99% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:196343786732
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 1560986867
- Book Title
- Selling Radio : the Commercialization of American Broadcasting, 1920-1934
- Item Length
- 8.9 in
- Publisher
- Smithsonian Books
- Publication Year
- 1996
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Advertising & Promotion
- Item Width
- 6 in
- Item Weight
- 12.2 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio programming, and exposes the complicity of business, technology, and government in reducing the promise of radio to the adage that "time is money". Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology. Initially schools, churches, and small businesses sponsored stations, broadcasting local sporting events and such home-grown comedy and musical acts as "The Happiness Boys". In the mid-1920s, the enthusiasm that greeted the idea of a national broadcasting system quickly soured with the announcement that wired networks using ATandT's long lines would be financed by selling radio time to advertisers. Early opponents of commercial radio included not only listeners but also station owners, educators, religious leaders, and Secretary of Commerce Herbert Hoover, all of whom decried the "worthless stuff" of advertising. Even prospective advertisers doubted that radio ads would work. Selling Radio describes how the radio industry overcame the opposition and in the process dramatically altered the content of broadcasting. As listeners were reduced to consumers, folksy regional programs were replaced with slick, fully scripted shows and schedules created by sponsors to attract a nationwide audience. With the passage ofthe Communications Act of 1934, the paradigm of commercial-driven programming was established and later adopted without question by the next great communications technology - television.
Product Identifiers
Publisher
Smithsonian Books
ISBN-10
1560986867
ISBN-13
9781560986867
eBay Product ID (ePID)
611218
Product Key Features
Book Title
Selling Radio : the Commercialization of American Broadcasting, 1920-1934
Format
Trade Paperback
Language
English
Topic
Advertising & Promotion
Publication Year
1996
Illustrator
Yes
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
8.9 in
Item Height
0.7 in
Item Width
6 in
Item Weight
12.2 Oz
Additional Product Features
Copyright Date
1996
Target Audience
Trade
Dewey Decimal
384.54/3/0973
Dewey Edition
20
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196343786732
Shipping and handling
Item location:
Aurora, Illinois, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping | Estimated between Mon, Jun 24 and Wed, Jun 26 to 43230 |
| US $15.99 (approx C $22.01) | United States | Expedited Shipping | Estimated on or before Fri, Jun 21 to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
|---|
| Seller charges sales tax in |
Sales tax for an item #196343786732
Sales tax for an item #196343786732
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
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Outstanding seller. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money.
Packaged and shipped well shows seller has concern for the products sold to arrive in excellent condition. The seller communicated timely with progress. Highly recommend this seller & will do business again. Thank you!!⭐️⭐️⭐️⭐️⭐️
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