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Firebrands: Building Brand Loyalty in the Internet Age

by Moon, Michael; Millison, Doug;... | HC | VeryGood
ThriftBooks
(3932151)
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US $9.70
ApproximatelyC $13.27
Condition:
Very Good
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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eBay item number:196752012113
Last updated on Jul 17, 2025 04:46:52 EDTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Book Title
Firebrands
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9780072124491

About this product

Product Identifiers

Publisher
McGraw-Hill Osborne
ISBN-10
0072124490
ISBN-13
9780072124491
eBay Product ID (ePID)
1720906

Product Key Features

Number of Pages
336 Pages
Language
English
Publication Name
Firebrands: Building Brand Loyalty in the Internet Age
Publication Year
2000
Subject
Industries / Computers & Information Technology, Internet / General, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Type
Textbook
Author
Michael Moon, Doug Millison
Subject Area
Computers, Business & Economics
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
22.4 Oz
Item Length
9.4 in
Item Width
6.6 in

Additional Product Features

Intended Audience
College Audience
LCCN
2001-270467
Illustrated
Yes
Table Of Content
Chapter 1: Firebrands and the New Brand eState. Chapter 2: Brand Fundamentals. Chapter 3: Building Brands Offline - the Branding Tradition. Chapter 4: Firebrands. Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
Synopsis
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out.
LC Classification Number
HF5415.1265.M66 2000

Item description from the seller

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ThriftBooks

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