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SEO for Dummies by Kent, Peter

by Kent, Peter | PB | Acceptable
US $5.36
ApproximatelyC $7.39
Condition:
Acceptable
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ... Read moreabout condition
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Last updated on Aug 01, 2025 00:01:31 EDTView all revisionsView all revisions

Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Book Title
SEO for Dummies
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9781119579571

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119579570
ISBN-13
9781119579571
eBay Product ID (ePID)
25038430814

Product Key Features

Number of Pages
512 Pages
Language
English
Publication Name
Seo for Dummies
Subject
Internet / General, E-Commerce / Internet Marketing, Web / Search Engines
Publication Year
2020
Type
Textbook
Author
Peter Kent
Subject Area
Computers, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
1.3 in
Item Weight
23.2 Oz
Item Length
9.1 in
Item Width
7.3 in

Additional Product Features

Edition Number
7
Intended Audience
Trade
LCCN
2019-918161
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
025.04
Table Of Content
Introduction 1 Part 1: Getting Started with SEO 5 Chapter 1: Surveying the Search Engine Landscape 7 Chapter 2: Search Results, Deconstructed 21 Chapter 3: Your One-Hour, Search Engine-Friendly Website Makeover 33 Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53 Chapter 5: Making Your Site Useful and Visible 73 Part 2: Building Search Engine-Friendly Sites 89 Chapter 6: Picking Powerful Keywords 91 Chapter 7: Creating Pages That Search Engines Love 111 Chapter 8: Designing for Speed 143 Chapter 9: Designing for Mobile 153 Chapter 10: Using Structured Data Markup 161 Chapter 11: Avoiding Things That Search Engines Hate 173 Chapter 12: Dirty Deeds, Done Dirt Cheap 195 Chapter 13: Bulking Up Your Site: Competing with Content 213 Chapter 14: Finding Traffic Through Local Search Marketing 239 Part 3: Adding Your Site to the Indexes and Directories 267 Chapter 15: Getting Your Pages into the Search Engines 269 Chapter 16: Submitting to the Directories 285 Chapter 17: Product Search: Remember the Shopping Directories and Retailers 295 Part 4: After You've Submitted Your Site 319 Chapter 18: Using Link Popularity to Boost Your Position 321 Chapter 19: Finding Sites to Link to Yours 347 Chapter 20: Even More Great Places to Get Links 371 Chapter 21: Social Networking -- Driven by Drivel 385 Chapter 22: Video and Images: Putting Your Best Face Forward 393 Chapter 23: Beyond the Basics 403 Chapter 24: When Google Bites Back: A Guide to Catastrophe 415 Part 5: The Part of Tens 435 Chapter 25: Ten-Plus Myths and Mistakes 437 Chapter 26: Ten-Plus Ways to Stay Updated 445 Chapter 27: Ten-Plus Useful Things to Know 451 Index 465
Synopsis
Up relevance scores, improve page speed, optimize voice search questions, and more Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets., Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

Item description from the seller

About this seller

ThriftBooks

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Joined Mar 2015
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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
4.9

Seller feedback (5,695,070)

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  • c***m (417)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    WOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
  • v***v (2059)- Feedback left by buyer.
    Past month
    Verified purchase
    Although this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
  • 2***j (113)- Feedback left by buyer.
    Past month
    Verified purchase
    I've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.