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The Effective Use of Market Research: How to Drive and Focus Better Business...
by Birn, Robin | PB | VeryGood
US $5.65
ApproximatelyC $7.74
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Estimated between Wed, Jul 30 and Sat, Aug 2 to 94104
Located in: Aurora, Illinois, United States
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eBay item number:197400888902
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Paperback
- Book Title
- The Effective Use of Market Research
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780749442002
About this product
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074944200X
ISBN-13
9780749442002
eBay Product ID (ePID)
6038437413
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Effective Use of Market Research : How to Drive and Focus Better Business Decisions
Publication Year
2004
Subject
Personal Success, Decision-Making & Problem Solving, Strategic Planning, Marketing / Research
Features
Revised
Type
Textbook
Subject Area
Education, Business & Economics
Series
Market Research in Practice Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
13.3 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2004-002754
TitleLeading
The
Dewey Edition
22
Reviews
"A comprehensive and readable handbook."-Quirk Magazine, February 2005"Appears in its updated fourth edition to put market research into a practical world of results."-The Bookwatch, March 2005"An easy read, with 'handy hints' sections and examples of good (and bad) practice."-Professional Marketing, May 2005"Clarifies the essential techniques of market research that management needs to know."Journal of Economic Literature, June 2005, "A comprehensive and readable handbook." -Quirk Magazine, February 2005 "Appears in its updated fourth edition to put market research into a practical world of results." -The Bookwatch, March 2005 "An easy read, with 'handy hints' sections and examples of good (and bad) practice." -Professional Marketing, May 2005 "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature, June 2005, "A useful guide to the strengths of research and the advantages it can generate for industry and commerce." -Research, "A comprehensive and readable handbook." Quirk Magazine "Appears in its updated fourth edition to put market research into a practical world of results." The Bookwatch "An easy read, with 'handy hints' sections and examples of good (and bad) practice." Professional Marketing "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK, "A comprehensive and readable handbook."Quirk Magazine "Appears in its updated fourth edition to put market research into a practical world of results." The Bookwatch "An easy read, with 'handy hints' sections and examples of good (and bad) practice." Professional Marketing "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK, "A comprehensive and readable handbook." Quirk Magazine "Appears in its updated fourth edition to put market research into a practical world of results." The Bookwatch "An easy read, with 'handy hints' sections and examples of good (and bad) practice." Professional Marketing "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK "A useful guide to the strengths of research and the advantages it can generate for industry and commerce." Research, This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers., ""The Effective Use of Market Research: How to Drive and Focus Better Business Decisions appears in its updated fourth edition to put market research into a practical woeld of results. Case studies put theory to work, from using information in a structured research or business setting to assessing research criteria and getting the most from the information segmeents which are critical.""--The Bookwatch, "The Effective Use of Market Research: How to Drive and Focus Better Business Decisions appears in its updated fourth edition to put market research into a practical woeld of results. Case studies put theory to work, from using information in a structured research or business setting to assessing research criteria and getting the most from the information segmeents which are critical."--The Bookwatch, A useful guide to the strengths of research and the advantages it can generate for industry and commerce.
Dewey Decimal
658.8/3
Table Of Content
** Chapter - 01: Key to making good decisions; ** Chapter - 02: Getting the information you really need; ** Chapter - 03: The best research techniques anyone can use; ** Chapter - 04: What to measure and how to measure it; ** Chapter - 05: You have the information - now use it; ** Chapter - 06: Making sure that the customers are happy; ** Chapter - 07: Tracking trends and changing decisions; ** Chapter - 08: Getting the most out of business relationships with research companies; ** Chapter - 09: Using research to grow your business
Edition Description
Revised edition
Synopsis
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result., * Part of the new Market Research in Practice series, published in association with the Market Research Society, More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
LC Classification Number
HF5415.2
Item description from the seller
Seller feedback (5,689,295)
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2054)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
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Seller feedback (5,689,295)
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2054)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!