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Services Marketing : People, Technology, Strategy by Jochen Wirtz and...
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eBay item number:223705048973
Item specifics
- Condition
- ISBN
- 9780134123905
- Subject Area
- Business & Economics
- Publication Name
- Services Marketing : People, Technology, Strategy
- Publisher
- Pearson Education
- Item Length
- 11 in
- Subject
- Marketing / General, Industries / Service, Careers / General
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Item Weight
- 54.4 Oz
- Item Width
- 8.7 in
- Number of Pages
- 648 Pages
About this product
Product Information
Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134123905
ISBN-13
9780134123905
eBay Product ID (ePID)
208737544
Product Key Features
Number of Pages
648 Pages
Language
English
Publication Name
Services Marketing : People, Technology, Strategy
Publication Year
2014
Subject
Marketing / General, Industries / Service, Careers / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
54.4 Oz
Item Length
11 in
Item Width
8.7 in
Additional Product Features
Edition Number
7
Dewey Edition
23
Target Audience
College Audience
Dewey Decimal
658.8
Table of Content
PART I: UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: New Perspectives on Marketing in the Service Economy Chapter 2: Consumer Behavior in a Services Context Chapter 3: Positioning Services in Competitive Markets PART II: APPLYING THE 4Ps OF MARKETING TO SERVICES Chapter 4: Developing Service Products: Core and Supplementary Elements Chapter 5: Distributing Services through Physical and Electronic Channels Chapter 6: Setting Prices and Implementing Revenue Management Chapter 7: Promoting Services and Educating Customers PART III: MANAGING THE CUSTOMER INTERFACE Chapter 8: Designing and Managing Service Processes Chapter 9: Balancing Demand and Productive Capacity Chapter 10: Crafting the Service Environment Chapter 11: Managing People for Service Advantage PART IV: IMPLEMENTING PROFITABLE SERVICE STRATEGIES Chapter 12: Managing Relationships and Building Loyalty Chapter 13: Complaint Handling and Service Recovery Chapter 14: Improving Service Quality and Productivity Chapter 15: Striving for Service Leadership
Copyright Date
2011
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:223705048973
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