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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and

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eBay item number:224015020250
Last updated on May 26, 2020 06:21:55 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Topic
Public Relations, Internet / General, Small Business
ISBN-13
9780071382328
ISBN
9780071382328
Book Title
Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Item Length
8.3in
Publisher
Mcgraw-Hill Education
Publication Year
2003
Format
Trade Paperback
Language
English
Item Height
0.7in
Author
Michael Levine
Genre
Computers, Business & Economics
Item Width
5.6in
Item Weight
13.8 Oz
Number of Pages
0 Pages

About this product

Product Information

"Excellent advice."-- Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071382321
ISBN-13
9780071382328
eBay Product ID (ePID)
2479390

Product Key Features

Book Title
Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Author
Michael Levine
Format
Trade Paperback
Language
English
Topic
Public Relations, Internet / General, Small Business
Publication Year
2003
Genre
Computers, Business & Economics
Number of Pages
0 Pages

Dimensions

Item Length
8.3in
Item Height
0.7in
Item Width
5.6in
Item Weight
13.8 Oz

Additional Product Features

Lc Classification Number
Hd59
Table of Content
"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline." --Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com "This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money." --Geoffrey A. Moore, author ofThink Like a Customer . . . to Market Like a Genius Now in paperback,Guerrilla P.R. Wiredtransports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: Proven techniques to break through the once-impregnable firewalls of print and broadcast media Strategies to establish--and benefit from&--instant credentials as an expert Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients Fast-moving, entertaining, and valuable to everyone,Guerrilla P.R. Wiredhelps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.
Copyright Date
2003
Dewey Decimal
659.2
Intended Audience
Trade
Dewey Edition
21

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  • by nsfreedomfight
    Feb 20, 2006

    Guerrilla P.R. Wired - Unbelievable - High Tech P.R.

    I believe that there are a lot of great books, ebooks, and other resources available on the web that will help you promote your website. However if you are looking to really make a media frenzy. Like the real thing. This book teaches you step by step how to deal with the press, how to promote your site and so much more. This book was a real eye opener to me and I have been working on the internet for years. I imagine if you are new to the internet that this book would become you bible of reference to what is real and where to do business online. As the acclaimed auther says "this book is not going to show you how to make a website that gets a lot of hits, this book is going to show you how to make a website that will get you on Oprah"! And he means it.

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