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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory
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“ex library book -”
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Located in: Rüsselsheim am Main, Germany
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eBay item number:225577235051
Item specifics
- Condition
- Very Good
- Seller Notes
- “ex library book -”
- EAN
- 9780792390763
- ISBN
- 0792390768
- Buchtitel
- Expert Systems for Scanner Data Environments: The Marketing Work
- Genre
- Alle Bücher
- Produktart
- Lehrbuch
- Format
- Gebundene Ausgabe
- Erscheinungsjahr
- 1990
- Anzahl der Seiten
- 242 Seiten
- Autor
- John P. Gallagher
- Verlag
- Springer Netherlands, Springer Netherland
- Publikationsname
- Expert Systems For Scanner Data Environments
- Sprache
- Englisch
About this product
Produktinformation
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
Produktkennzeichnungen
ISBN-10
0792390768
ISBN-13
9780792390763
eBay Product ID (ePID)
43097310
Produkt Hauptmerkmale
Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
242 Seiten
Verlag
Springer Netherlands, Springer Netherland
Publikationsname
Expert Systems For Scanner Data Environments
Autor
John P. Gallagher
Format
Gebundene Ausgabe
Erscheinungsjahr
1990
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Hc Runder Rücken Kaschiert
Item Length
24cm
Item Height
1cm
Item Width
16cm
Nummer Innerhalb der Serie
3
Mitautor
John M. Mccann
Buchreihe
International Series in Quantitative Marketing
Item Weight
532g
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 360074779
Seller assumes all responsibility for this listing.
eBay item number:225577235051
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Item location:
Rüsselsheim am Main, Germany
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Item was exactly as described. It was packed well, shipped promptly, and arrived safely. Tnanks! Excellent seller!
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Professional and very friendly communication with the seller, superb packaging with fantastic protection, super fast delivery, perfect content as described, excellent seller, highly recommended. Five stars in all sections.
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Das Buch wurde gut verpackt, rasch geliefert und entspricht der Beschreibung. Ich freue mich jetzt schon auf das Wiedersehen mit Salzburg und den Text von A. Komarek, dessen Werke ich gerne lese. Den Verkäufer empfehle ich gerne weiter.
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