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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory

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Very Good
ex library book -
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Located in: Rüsselsheim am Main, Germany
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Last updated on Jun 15, 2024 07:50:15 EDTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“ex library book -”
EAN
9780792390763
ISBN
0792390768
Buchtitel
Expert Systems for Scanner Data Environments: The Marketing Work
Genre
Alle Bücher
Produktart
Lehrbuch
Format
Gebundene Ausgabe
Erscheinungsjahr
1990
Anzahl der Seiten
242 Seiten
Autor
John P. Gallagher
Verlag
Springer Netherlands, Springer Netherland
Publikationsname
Expert Systems For Scanner Data Environments
Sprache
Englisch

About this product

Produktinformation

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

Produktkennzeichnungen

ISBN-10
0792390768
ISBN-13
9780792390763
eBay Product ID (ePID)
43097310

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
242 Seiten
Verlag
Springer Netherlands, Springer Netherland
Publikationsname
Expert Systems For Scanner Data Environments
Autor
John P. Gallagher
Format
Gebundene Ausgabe
Erscheinungsjahr
1990

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Hc Runder Rücken Kaschiert
Item Length
24cm
Item Height
1cm
Item Width
16cm
Nummer Innerhalb der Serie
3
Mitautor
John M. Mccann
Buchreihe
International Series in Quantitative Marketing
Item Weight
532g

Item description from the seller

Business seller information

Value Added Tax Number:
  • DE 360074779
NEPO MEDIEN

NEPO MEDIEN

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Item was exactly as described. It was packed well, shipped promptly, and arrived safely. Tnanks! Excellent seller!
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Professional and very friendly communication with the seller, superb packaging with fantastic protection, super fast delivery, perfect content as described, excellent seller, highly recommended. Five stars in all sections.
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Das Buch wurde gut verpackt, rasch geliefert und entspricht der Beschreibung. Ich freue mich jetzt schon auf das Wiedersehen mit Salzburg und den Text von A. Komarek, dessen Werke ich gerne lese. Den Verkäufer empfehle ich gerne weiter.

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